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Google Madrid HQ / Jump Studios

  • Architects: Jump Studios
  • Location: Plaza de Carlos Trias Bertrán, 6, 28020 Madrid, Spain
  • Managing Director: Simon Jordan
  • Creative Director: Shaun Fernandes
  • Project Architect / Lisbon Office Head: Laszlo Varga
  • Project Year: 2013
  • Photographs: Daniel Malhão

© Daniel Malhão © Daniel Malhão © Daniel Malhão © Daniel Malhão

Bloomberg / Jump Studios

Courtesy of Jump Studios Courtesy of Jump Studios Courtesy of Jump Studios Courtesy of Jump Studios

Guinness Deep-Sea Bar / Jump Studios

Courtesy of Jump Studios
Courtesy of Jump Studios

London-based architecture practice, Jump Studios, recently completed the interior of a submarine for the first ever Guinness deep-sea bar, which recently plunged the depths of the Baltic in the Stockholm Archipelago. Jump was asked to create an interior for the vessel (fitting a space approximately 11m2) that reflected the Guinness brand statement ‘Alive Inside’. And the solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’. More images and architects’ description after the break.

Google Campus / Jump Studios

  • Architects: Jump Studios
  • Location: 4-5 Bonhill Street, London, England
  • Architect in Charge: Shaun Fernandes, Markus Nonn
  • Furniture / Lighting: Hay, Modus, Very Good & Proper, Branch Studios, Moroso, Bene, MagisMuuto, Luxo, Erco Jump Studios
  • Project Cost: £ 2.2 M
  • Client: Google UK Ltd.
  • Area: 2300.0 sqm
  • Photographs: Courtesy of jump studios

Courtesy of  jump studios Courtesy of  jump studios Courtesy of  jump studios Courtesy of  jump studios

The Next Silicon Valley(s)

AOL Offices in Palo Alto © Jasper Sanidad
AOL Offices in Palo Alto © Jasper Sanidad

HP, Apple, Google – they all found their success amongst the peach groves and Suburban houses of California. But why? What is it about Silicon Valley that makes it the site of technological innovation the world over? It’s tempting to assume that the Valley’s success must be, at least in part, due to its design. But how does innovation prosper? What kind of environment does it require? In a recent interview with The Atlantic Cities, Jonah Lehrer, author of Imagine: How Creativity Works, suggests that creativity is sparked from casual exchanges, the mingling of diversity, the constant interaction with the strange and new. In short, and as a recent study corroborates, innovation flourishes in dense metropolises. Seemingly then, Silicon Valley, a sprawl of highways and office parks, has become a hotspot of creativity in spite of its design. But let’s not write off design just yet. As technology makes location more and more irrelevant, many are looking to distill the magic of Silicon Valley and transplant it elsewhere. The key will be to design environments that can recreate the Valley’s culture of collaboration. The future Valleys of the world will be microsystems of creativity that imitate and utilize the structure of the city.