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LIMES International / STOL architecten

03:00 - 2 October, 2015
LIMES International  / STOL architecten, Courtesy of STOL architecten
Courtesy of STOL architecten

Courtesy of STOL architecten Courtesy of STOL architecten Courtesy of STOL architecten Courtesy of STOL architecten +39

  • Architects

  • Location

    Voorschoterweg 23E, 2235 SE Valkenburg, Netherlands
  • Project Year

    2015

MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken

09:31 - 1 October, 2015
MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken, © Daria Scagliola+Stijn Brakkee
© Daria Scagliola+Stijn Brakkee

Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.

If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.

How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.

© Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee © Ossip van Duivenbode © Daria Scagliola+Stijn Brakkee +7

Winy Maas and Jan Knikker on Markthal, PR, Awards and Architecture Media

09:30 - 1 October, 2015
Winy Maas and Jan Knikker on Markthal, PR, Awards and Architecture Media, © Daria Scagliola+Stijn Brakkee
© Daria Scagliola+Stijn Brakkee

Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.

MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.

In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.

© Daria Scagliola+Stijn Brakkee © Nico Saieh © Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee +30

Eltheto Housing and Healthcare Complex / 2by4-architects

05:00 - 29 September, 2015
Eltheto Housing and Healthcare Complex / 2by4-architects, Courtesy of 2by4-architects
Courtesy of 2by4-architects

Courtesy of 2by4-architects Courtesy of 2by4-architects Courtesy of 2by4-architects Courtesy of 2by4-architects +25

  • Architects

  • Location

    Karel Doormanstraat 36, 7461 ER Rijssen, The Netherlands
  • Architects in Charge

    Remko Remijnse, Rocco Reukema
  • Area

    20000.0 sqm
  • Project Year

    2015

Project Chemotherapy Outside / VANDERSALM-aim

02:00 - 29 September, 2015
Project Chemotherapy Outside / VANDERSALM-aim, © Milad Pallesh
© Milad Pallesh

© Milad Pallesh © Milad Pallesh © Milad Pallesh © Milad Pallesh +39

  • Architects

  • Location

    Hilversum, The Netherlands
  • Architect in Charge

    Bart van der Salm
  • Area

    196.0 sqm
  • Project Year

    2015
  • Photographs

Five Films to Watch at the 2015 Architecture Film Festival in Rotterdam

04:00 - 28 September, 2015
Five Films to Watch at the 2015 Architecture Film Festival in Rotterdam, 'Concrete Love: The Architecture of the Böhms' will open the festival on the 7th October 2015. Image Courtesy of AFFR
'Concrete Love: The Architecture of the Böhms' will open the festival on the 7th October 2015. Image Courtesy of AFFR

It's only logical that Rotterdam, one of Europe's leading cities for architecture and architectural practice, has a biennial film festival. Since its inception in 2000, the city's homage to architectural cinema now claims to be the biggest architectural film festival in the world. Featuring over one hundred international documentaries, feature films and shorts—as well as debates, lectures and seminars—this year's festival plans to "provide a podium for discussing the city and future of spatial development." From cinematic journeys into the world of the illusive Böhm family to Zaha Hadid, Chinese ghost cities to London's Barbican estate, this year's programme circles around the theme of the Global Home.

With the eighth incarnation of the Architecture Film Festival Rotterdam (AFFR) opening next week (running from the 7th - 11th October 2015), we've selected our five top picks from this year's schedule.

Meat West / Framework Studio

05:00 - 26 September, 2015
Meat West / Framework Studio, © Peter Tijhuis
© Peter Tijhuis

© Peter Tijhuis © Peter Tijhuis © Peter Tijhuis © Peter Tijhuis +8

Gearwheel Factory Reconversion / Ronald Janssen Architects + Donald Osborne Architect

09:00 - 20 September, 2015
Gearwheel Factory Reconversion / Ronald Janssen Architects + Donald Osborne Architect, Courtesy of Ronald Janssen Architects + Donald Osborne Architect
Courtesy of Ronald Janssen Architects + Donald Osborne Architect

Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect +22

Tea House 'Tuin van Noord' / GAAGA

09:00 - 15 September, 2015
Tea House 'Tuin van Noord'  / GAAGA, © Marcel van der Burg
© Marcel van der Burg

© Marcel van der Burg © Marcel van der Burg © Marcel van der Burg © Marcel van der Burg +18

  • Architects

  • Location

    Joop Vervoornpad 1, 2316 EP Leiden, The Netherlands
  • Design Team

    Esther Stevelink, Arie Bergsma, Maaike van der Veer
  • Project Year

    2015
  • Photographs

PGGM Headquarters - Phase II / Mateo Arquitectura

11:00 - 10 September, 2015
PGGM Headquarters - Phase II  / Mateo Arquitectura, Courtesy of Mateo Arquitectura
Courtesy of Mateo Arquitectura

© Adrià Goula © Adrià Goula © Adrià Goula © Adrià Goula +31

  • Architects

  • Location

    Zeist, The Netherlands
  • Architect in Charge

    Josep Lluís Mateo
  • Area

    25000.0 sqm
  • Project Year

    2011
  • Photographs

Stretched House / Ruud Visser Architecten

11:00 - 9 September, 2015
Stretched House / Ruud Visser Architecten, © René de Wit
© René de Wit

© René de Wit © René de Wit © René de Wit © René de Wit +24

  • Architects

  • Location

    Delftweg, 2289 Rijswijk, The Netherlands
  • Project architects

    Ruud Visser + Fumi Hoshino
  • Project Year

    2015
  • Photographs

Van Gogh Museum's New Entrance / Hans van Heeswijk Architects

05:00 - 5 September, 2015
Van Gogh Museum's New Entrance / Hans van Heeswijk Architects, © Ronald Tilleman
© Ronald Tilleman

© Ronald Tilleman © Luuk Kramer © Ronald Tilleman © Ronald Tilleman +35

  • Architects

  • Location

    Museumplein 6, 1071 DJ Amsterdam, The Netherlands
  • Architect in Charge

    Gerrit Rietveld, Joan van Dillen, Johan van Tricht
  • Renovation Rietveld Building

    Martien van Goor
  • Project Team

    Jasper Druijven, Richard Gouverneur, Stephanie Haumann, Hans van Heeswijk, Rob Hulst, Ronno Stegeman en Boaz van der Wal
  • Area

    15175.0 sqm
  • Project Year

    2015
  • Photographs

Botel / MMX architecten + Jord den Hollander

05:00 - 1 September, 2015
Botel / MMX architecten + Jord den Hollander, © Marcel van der Burg
© Marcel van der Burg

© Marcel van der Burg Courtesy of MMX architecten + Jord den Hollander Courtesy of MMX architecten + Jord den Hollander Courtesy of MMX architecten + Jord den Hollander +31

Nedvest Capital Headquarters / Studio Aa + Petra van Roon

13:00 - 31 August, 2015
Nedvest Capital Headquarters / Studio Aa + Petra van Roon, © Milad Pallesh
© Milad Pallesh

© Milad Pallesh © Milad Pallesh © Milad Pallesh © Milad Pallesh +11

ZIG ZAG / Möhn + Bouman

09:00 - 30 August, 2015
ZIG ZAG / Möhn + Bouman, © Sarah Blee
© Sarah Blee

© Sarah Blee Courtesy of Möhn + Bouman © Sarah Blee © Sarah Blee +26

  • Architects

  • Location

    2441 Nieuwveen, The Netherlands
  • Design Team

    Andrea Möhn, Manuela Santarpia, Eva Engele, Zanda Lapsa, Monique van den Berg
  • Area

    4800.0 sqm
  • Project Year

    2015
  • Photographs

Milieustraat Recycling Centre / Groosman

09:00 - 16 August, 2015
Milieustraat Recycling Centre / Groosman, © Theo Peekstok
© Theo Peekstok

© Theo Peekstok © Theo Peekstok © Theo Peekstok © Theo Peekstok +20

  • Architects

  • Location

    Dordrecht, The Netherlands
  • Area

    3000.0 sqm
  • Project Year

    2012
  • Photographs

Loft Transformation / Studio Appelo

15:00 - 14 August, 2015
Loft Transformation / Studio Appelo, © Matthieu van Ek
© Matthieu van Ek

© Matthieu van Ek © Matthieu van Ek © Matthieu van Ek © Matthieu van Ek +20

  • Architects

  • Location

    Hoogte Kadijk, 1018 Amsterdam, The Netherlands
  • Area

    115.0 sqm
  • Project Year

    2015
  • Photographs

The Luchtsingel / ZUS

05:00 - 22 July, 2015
The Luchtsingel / ZUS, © Ossip van Duivenbode
© Ossip van Duivenbode

© Ossip van Duivenbode © Ossip van Duivenbode © Ossip van Duivenbode © Fred Ernst +19