This weekend on April 2nd, Ben van Berkel of UNStudio will be presenting a lecture during the Smart Geometries 2011 Copenhagen – an event that focuses on the role of digital parametrics in architectural experimentation and design strategies.  van Berkel, an avid believer in computational design, will focus on his firm’s projects, such as the Mercedes-Benz Museum in Stuttgart, the Raffles City mixed use development in Hangzhou and the Star Place Luxury Shopping Plaza in Kaohsiung, to illustrate their application of smart geometries.  ”"Parametric design is in itself not so interesting. It needs meaning. We need to combine the possibilities of the virtual with how we discipline the real in a new way,” explains van Berkel.   With digital modeling allowing for greater innovation, creativity and experimentation, van Berkel explains how such technologies improve communication on projects to such an extent that design and construction can be much more compact, accelerated and efficient.  “In the 90s we were fascinated with the potential of these emerging techniques and their ability to control geometry. However our interest was never solely focussed on the geometry, nor on the computational techniques themselves. Our interest lay largely in the possibility to carry out spatial experiments and to see how the resulting structures could actually be constructed,” states van Berkel.  For more information about the lecture, check out the Smart Geometries website.