On May 22 and 23, as part of the “Il Genio Fiorentino 2009” event promoted by the Province of Firenze, Italy, Palazzo Medici Riccardi will host “Più Design Può” (lit. More Design Can). The symposium is dedicated to the most interesting experiences in the field of political, social and urban communication as they were carried out by institutions around the world.

Our cities manifest very often a total absence of any visual project and present themselves to citizens and visitors as places full of incoherent signs, all to be deciphered, discovered and interpreted. “Più Design Può” points out the importance of visual communication as a formidable instrument in the determination of society’s participative processes.

Visual communication represents a formidable instrument in the determination of society’s participative processes. The promotion of coherent applications of communication projects in the ambit of relations between institutions and citizens is one of the founding elements of the ethics of visual design.

This aspiration originates in the very DNA of graphic design and of Italian graphics in particular, which are, hardly by chance, well known for the particularly fertile years of “public utility” graphic design which characterized the Italian Seventies and Eighties of the Twentieth Century.

Read the full program here.