AD Interviews: SO-IL, Solid Objectives Idenburg Liu

During this summer SO-IL (Solid Objectives Idenburg Liu) took the stage.

First, the Brooklyn based firm won the P.S.1 Competition for this summer with Pole Dance, an interactive performing installation. Then a few weeks after we presented you Flockr, the main pavilion for the Get It Louder festival in Beijing.

We had the chance to meet and interview principals Florian Idenburg and Jing Liu at P.S.1 while Pole Dance was open. The interview went great. I highly recommend that you check out their response to our question regarding their experience starting and running a firm, just during the financial crisis.

The firm is currently involved in interesting projects abroad, which we look forward in featuring here at ArchDaily in the future.

Please find the rest of the interview below:

What is Architecture

What should be the role of architects in our society?

What is the importance of innovation for your practice?

What is the importance of networking for your practice?

What is the importance of the Internet for your work?

What would you recommend to a future architecture student?

After your experience, what can you tell us on starting, running and maintaining a practice?

Cite: Basulto, David. "AD Interviews: SO-IL, Solid Objectives Idenburg Liu" 03 Nov 2010. ArchDaily. Accessed 24 May 2015. <>
  • MAD

    I don’t like this chopped up interview format. It makes it hard to get through the whole interview.

    • David Basulto


      Thanks for your feedback. We are trying this new format as some wanted to see each question separately.

      In the next batch we will offer both options: The whole interview, and each question.

      • MAD


        Having the option of either would be great. I like to listen to them while I’m at work, and it’s tough when every few minutes I have to click the next video. Please keep up the interviews!

  • esonboe

    In third world countries when internet connection is uber slow, is so lucky if we can get the whole interview loaded, especially in remote areas(for student who is doing field study)
    Do you interest to provide option text edition sir, thx
    -(indonesian student)-

  • C

    It is very annoying. I listen at work also. But I’m not going to complain about free information

  • mike


    it makes sense to have both. I’m sure your considering this, but one of the exciting aspects of the chopped up video is it would allow you to tag specific questions and subsequently allow you to search and order the videos in a variety of configurations.

  • BEN