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  6. H&M Seoul Store / Universal Design Studio

H&M Seoul Store / Universal Design Studio

  • 01:00 - 27 October, 2010
H&M Seoul Store / Universal Design Studio
H&M Seoul Store / Universal Design Studio, Courtesy of Universal Design Studio
Courtesy of Universal Design Studio

Courtesy of Universal Design Studio Courtesy of Universal Design Studio Courtesy of Universal Design Studio Courtesy of Universal Design Studio +5

From the architect. Universal Design Studio has designed the exterior façade for the H&M Korean flagship store in Seoul. This is based on the distinctive modular design of other locations and projects for the brand.

Courtesy of Universal Design Studio
Courtesy of Universal Design Studio

Universal Design Studio has accentuated the three-dimensional appearance of the facade by using small and large-scale perforations to produce tonal contrast and visual depth to the pleated cladding. The façade comes alive at night when concealed illumination turns the store into a dramatically lit beacon. The three-storey-high sculptural relief creates an effect that softens the hard, dominant lines of the existing building structure.

Courtesy of Universal Design Studio
Courtesy of Universal Design Studio

Internally, the design also includes a concept staircase created from a ‘ribbon’ of white glass. This forms the internal balustrade, and an articulated shroud of tightly stacked vertical louvers form the external walls.

Courtesy of Universal Design Studio
Courtesy of Universal Design Studio

This project is an example of Universal Design Studio’s ability to tailor solutions to individual sites whilst still creating engaging spaces and brand continuity.

Courtesy of Universal Design Studio
Courtesy of Universal Design Studio
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "H&M Seoul Store / Universal Design Studio" 27 Oct 2010. ArchDaily. Accessed . <http://www.archdaily.com/84834/hm-seoul-store-universal-design-studio/>
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28 Comments

Peter Dawson · April 13, 2014

I am going to Seoul and would like to see this building.
Does anyone have an address?

rimmm · May 29, 2014 04:30 AM

Address is 83-1 Myeong-dong 2-ga, Jung-gu, Seoul, Korea

AliGhaffarianHoseini · July 07, 2012

H&M Seoul Store / Universal Design Studio http://t.co/iLWy9OLb

IN STUDIO arq. · March 06, 2012

H&M Seoul Store / Universal Design Studio http://t.co/C781IGnX

Strang Architecture · March 05, 2012

the design for the H&M in Seoul is so great! Hope Miami gets one soon! @camborges http://t.co/tINyAdcu

korn phuwadon · September 15, 2011

H&M Seoul Store / Universal Design Studio | ArchDaily http://t.co/WCELm6c4 via @archdaily

Kwon Young Suk · November 03, 2010

?? ??? H&M Flagship Store...Universal Design Studio?? London? ???? ??????...??? ??? ???? ?? ??????? ??.. http://goo.gl/OXXJs

Aquarius Zodiac · October 28, 2010

H&M Seoul Store / Universal Design Studio | ArchDaily: Universal Design Studio has designed the exterior façade fo... http://bit.ly/aC8mqg

PLAYER OF THE YEAR · October 28, 2010

RT @etailersxclusiv: H&M Seoul Store / Universal Design Studio | ArchDaily: Universal Design Studio has designed th... http://bit.ly/9jLFU1 etailersXclusive.com

alysyn curd · October 28, 2010

H&M Seoul Store / Universal Design Studio | ArchDaily: Universal Design Studio has designed th... http://bit.ly/9jLFU1 etailersXclusive.com

Scott @ Cube Studio · October 27, 2010

H&M Seoul Store / Universal Design Studio | ArchDaily: Universal Design Studio has designed the... http://bit.ly/cxLA2r www.cubestudio.info

Reb Andrei · October 27, 2010

H&M Seoul Store / Universal Design Studio | ArchDaily http://bit.ly/d7d7ht

Andrei · October 27, 2010

H&M Seoul Store / Universal Design Studio | ArchDaily http://bit.ly/d7d7ht

DH · October 27, 2010

Facade based a colleague's earlier design of the company's West Hollywood location.

Joseph Kim · October 27, 2010

night view is nice. RT @ArchDaily H&M Seoul Store / Universal Design Studio http://archdai.ly/cbbrrn #architecture

KOMIYAMA Lab. A.P.U. · October 27, 2010

RT @Architektourist: H&M setzt jetzt auch auf Eyecatcher-Architektur. Kann sicher nicht schaden. http://ow.ly/30a2M

Architektourist · October 27, 2010

H&M setzt jetzt auch auf Eyecatcher-Architektur. Kann sicher nicht schaden. http://ow.ly/30a2M

Hwasub Im · October 27, 2010

???!! RT @ArchDaily H&M Seoul Store / Universal Design Studio http://archdai.ly/cbbrrn #architecture

Jonathon Moreels · October 27, 2010

RT @moldingdesign: H&M Seoul Store / Universal Design Studio: Universal Design Studio has designed the exterior façade for the H&M Ko... http://bit.ly/dkovYn

Architecture+Molding · October 27, 2010

H&M Seoul Store / Universal Design Studio: Universal Design Studio has designed the exterior façade for the H&M Ko... http://bit.ly/dkovYn

carla torci · October 27, 2010

RT @ArchDaily: H&M Seoul Store / Universal Design Studio http://archdai.ly/cbbrrn #architecture

spectives#design · October 27, 2010

H&M Seoul Store / Universal Design Studio: Universal Design Studio has designed the exterior façade for the H&M Ko... http://bit.ly/d3MpRf

Pogledaj.to · October 27, 2010

Ne samo da nemamo H&M, nego i kad ga budemo imali sigurno ne?e izgledat ovako! RT @archdaily: H&M Seoul Store http://archdai.ly/cbbrrn

Barry Maguire · October 27, 2010

H&M Seoul Store / Universal Design Studio via ArchDaily - Courtesy of Universal Design Studio Universal ... http://tinyurl.com/3ahqcr6

Ali · October 27, 2010

RT @archfeeds: Via @ArchDaily - H&M Seoul Store / Universal Design Studio http://dlvr.it/7cRPK #architecture

Bocetos Digitales · October 27, 2010

H&M Seoul Store / Universal Design Studio: Courtesy of Universal Design StudioUniversal Design Studio has designed... http://bit.ly/dkovYn

Booh · October 27, 2010

You go girl.

oassys · October 27, 2010

the facade at night is quite spectacular. could have shown in here.

up_today_arch · October 27, 2010

Night view is more attractive...

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Courtesy of Universal Design Studio

H&M 首尔店 / Universal Design Studio