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  5. Alvaro Siza, Carlos Castanheira and Kim Jong Kyu
  6. 2010
  7. Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu

  • 01:00 - 18 October, 2010
Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu
Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu, © Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

© Fernando Guerra | FG+SG © Fernando Guerra | FG+SG © Fernando Guerra | FG+SG © Fernando Guerra | FG+SG +53

From the architect. Amore Pacific is a brand of cosmetics, products used in industrial quantities by oriental women to enhance their beauty, hide imperfections or to deepen the whiteness of their skin, a sign of nobility and beauty, like the gaja (The Portuguese word from which the Japanese word “geisha” originates) whose white features, charm and musical sensibility turned her into an object of cult and desire.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

The first introduction that resulted in work in Korea, (the southern half, that is, since for many Koreans there is only one Korea, temporarily subdivided), coincided with the visit to Portugal by the owner of Amore Pacific, for the purpose of getting to know Álvaro Siza’s work. As I knew the architects who accompanied with him, it was my job to show them around. His intention was to formalise an invitation to design a museum.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

Initiated by his grandmother, the cosmetics company had almost by chance begun to collect items related to the wellbeing of women. Cosmetic items, clothing items, decorative items as well as items relating to the tea ceremony. Today, the collection is immense, as are also the quality and the beauty of most of the items. Items of national value and interest, concerning things for which quantity also is quality.

Enthused, the client wants to locate the museum in the centre of the city of Seoul, and so purchases more and more land, something which is so scarce on those shores and expensive, very expensive.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

We wait and the first project has not yet got off the paper.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

Forty minutes drive from Seoul, in the outlying city of Yongin-si, Gyeonggi-do, Amore Pacific has a very large estate, which I like to call a campus, as that is what it seems like. In this campus are gathered the R&D – Research and Development, and the training departments.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

There is a large grey granite building, where the research and investigation laboratories are concentrated. This building is the result of various additions and adaptations. And now it urgently needs major restructuring.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

In another dark brick building are all the staff training facilities and the improvised museum, displaying only a small part of the collection. The rest of the ever-expanding collection is in storage, in the basement.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

Another small building, which is isolated, as if pushed into a corner, to the northeast, serves as accommodation for anyone who comes here from a distance to do training or research.

The exterior area is characterised by a huge collection of trees and shrubs that the client buys or transplants here from elsewhere.

In Korea everything gets transplanted. From the huge, sculptural pine tree, that we are used to seeing in oriental prints, to the most subtle maples in varying colours.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

The transplants, set in groups, seem more like art installations: the trees linked together with thick bamboo canes, supporting each other until they develop roots.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

The huge sports fields that still give sense to the maxima mens sana in corpore sano, are now abandoned in preference for the health club.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

At the start of the project the Laboratory was envisaged in the space next to the existing one, allowing most of the services to be moved and for the desired re-use of the old equipment. The short term need to include a new building for more laboratories would have to be considered, in the normal and predictable expansion process.

Then came the Pavilion, a multi-use space linking buildings and functions. And the respective outside spaces, extensive, generous.

Next came the hotel, exclusively for private use to substitute the existing buildings which didn’t provide for the dignified reception of guests.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

After the presentation of the sketch designs, another pavilion was requested. So, Pavilion II appeared.

While we are at it, it would be convenient to re-think the Gate House as it is the front of the Campus, of the Company.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

And why not re-think the outside spaces, now that the relationship between the existing buildings and the planned ones has become so obvious?

A Campus is actually this, a relationship between buildings, where the external spaces act as a support. Or is it the other way around?

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu" 18 Oct 2010. ArchDaily. Accessed . <http://www.archdaily.com/81838/amore-pacific-research-design-center-alvaro-siza-carlos-castanheira-and-kim-jong-kyu/>
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44 Comments

Alex Nunes · January 22, 2013

Siza Vieira with grey/black color = the perfect connection for me

Jordi Noguera · April 05, 2012

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://t.co/iuIN7mSH vía @archdaily

Andrea Numancia Bernal · November 10, 2011

I am now not sure the place you are getting your information, however good topic. I must spend some time finding out more or understanding more. Thank you for excellent information I was looking for this information for my mission.

???? · August 29, 2011

@ayaaytak ????????????????????????????????????????????http://t.co/h96lM4c

Rory Gaylor · July 28, 2011

Siza, master at work: http://t.co/bpMGIsM via @archdaily

benying xu · June 13, 2011

gorgeous

Fernando Guerra · December 07, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu | ArchDaily http://t.co/mjtXrPX via @archdaily

JISUK LEE · October 26, 2010

simply the best. http://t.co/bFpgFpF

HyeJin Ryu · October 21, 2010

?? ??????? ?? R&D??! RT @matthewcarbone Breathtaking project

http://t.co/JQLmvhC via @archdaily

A.Lootah · October 21, 2010

i think the space created is amazing with the light factors that effects the building with the shadows. plus the contrast between the interior with the exterior is showing the movement from outside to inside.

Sanghyun Son · October 20, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu | ArchDaily http://t.co/dVLjIUa via @archdaily

Soyoung Hyun · October 20, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu | ArchDaily http://t.co/OMhnb2Y via @archdaily

Esmat · October 20, 2010

The project once seems rigid and firm, however, the interior spaces shows the opposite. I like the interior and exterior interaction and I agree with the simple white interior finishes, as it brings the calmness to the space because it is required in such projects. The whole project is a result of gradually additions to adapt people requirement and needs. The indirect light respects the function of the space, and the environment around is welcoming people.

Genie · October 20, 2010

RT @matthewcarbone: Breathtaking project

http://t.co/JQLmvhC via @archdaily

Matthew Carbone · October 20, 2010

Breathtaking project

http://t.co/JQLmvhC via @archdaily

Michael Nicolson · October 20, 2010

RT @StudioInde: http://fb.me/Jgjkw8yJ

Studio Independent · October 20, 2010
sergio leone · October 20, 2010

Love this volumes, beautiful pictures Amore Pacific Research & Design Center / Alvaro Siza, C.Castanheira and KimJongKyu http://t.co/RaL2NcH

Lee · October 20, 2010

SPACE . CONTRAST . BLOCK . Beautiful

Khadija Jasim · October 20, 2010

I think this building is very contemporary. The design is simple and gives an impression that it might be an institute or a research center. The opening are rear but the indirect light makes the space nice.

Rawan jamal · October 20, 2010

i like the way the building are connected together..nd the play of light and shadow in the interior

Inkim · October 20, 2010

Siza in Korea! What a great! Big welcome!

flavin · October 19, 2010

I love this building, and the pics are amazing!

pda · October 19, 2010

Pritzker to Siza again!

Aquarius Zodiac · October 19, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos ...: His intention was to formalise an invitation to ... http://bit.ly/bl0Bsj

DESIGN*aRt::archive · October 19, 2010

RT @ArchDaily: Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://archdai.ly/9xNdZI #archi ...

tommi · October 19, 2010

i dont know what it is exactly, something is missing there. anyway but still loving it a lot! great seeing he starts working ind east, hopefully spreading a few more.

Andrew Firstenberger · October 19, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu | ArchDaily http://t.co/e1pTVOF via @archdaily

tomokazu hayakawa · October 19, 2010

????Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://j.mp/aKOXjS

pedro vila verde · October 18, 2010

http://j.mp/cLO9TQ é do Siza Vieira e não é branco. raro.

Ed Gorleski · October 18, 2010

This is one of my favorite design techniques, make a building appear as if it is floating. Alvaro Siza via Arch Daily http://bit.ly/avbS18

lu · October 18, 2010

RT @ArchDaily: Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://archdai.ly/9xNdZI #archi ...

Barry Maguire · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu via ArchDaily http://tinyurl.com/2b6ahrg

Paul Joseph Blasco · October 18, 2010

RT @ArchDaily: Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://archdai.ly/9xNdZI #archi ...

Beauty Care Articles · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://bit.ly/9V6AFy

kiko · October 18, 2010

FG+SG don`t need to add amount of photoshop in a top class achitecture like this one :(

Caza Com. e Arq. · October 18, 2010

RT @archdaily: Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu http://archdai.ly/9xNdZI #architecture

Bocetos Digitales · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu: FG+SG – Fernando Guerra... http://bit.ly/de0ZGe

DEZIGN · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu: FG+SG – Fernando Guerra... http://bit.ly/bf2D3T

Joon-ho, Shin · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu | ArchDaily http://t.co/d5imzYy via @archdaily

Erik Joya · October 18, 2010

Amore Pacific Research & Design Center / Alvaro Siza, Carlos Castanheira and Kim Jong Kyu: FG… http://goo.gl/fb/uFlcU

C. Jacquet · October 18, 2010

love it !

Tiago Rosa · October 18, 2010

SIZA = MASTER OF THE MASTERS!

architist · October 18, 2010

BEautiful design. I love the space oriented and the type of form used. That cantilever look a lil bit wicked though!!! well done!

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