In the next six years, a new collaboration between the Solomon R. Guggenheim Foundation and the BMW Group is seeking to explore various issues of urban life. Three labs, which will be assigned a theme, an architect, and a graphic designer, will be placed in major cities that will engage the public, bringing people together to discuss and experiment with new ideas. Traveling across the globe, the labs will interact with people from all different backgrounds and cultures with the intention to shed light upon a broad spectrum of issues.
More about the exhibition after the break.
The exhibition’s first theme, entitled “Confronting Comfort: The City and You,” will be designed by Tokyo-based architecture firm Atelier Bow-Wow, along with graphic designers Sulki & Min. The lab is intended to address how urban environments can be made more responsive to people’s needs.
Throughout the course of the six years, the BMW Guggenheim Labs will travel in two-year cycles. At the end of each cycle, a special exhibition will be presented at the Guggenheim Museum in New York, exploring issues that were raised, addressed, and presented at the BMW Guggenheim Lab’s different venues.
“The BMW Guggenheim Lab is meant as a space to question relevant topics and themes about our urban environments, but also to explore innovative possibilities to address them,” explained the Guggenheim.