Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati

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Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 2 of 15
© Leo Torri

Text description provided by the architects. The former Riva Calzoni re-conversion, in Milan, has produced a business district, almost entirely dedicated to the fashion field, through a new interpretation of industrial areas of a peculiar worth.

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 3 of 15
© Leo Torri
Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 12 of 15
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Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 6 of 15
© Leo Torri

This project, studied out for Ermenegildo Zegna, substitutes an existing shed, impossible to be preserved because of  the complexity of its structures, with a completely different space which, with its two buried levels of parking lots, takes up the previous disposition of volumes. The brand new building, even if reproducing the profile of a shed roofing, gives a fresh interpretation of spaces organisation.

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 14 of 15
Section

Totally set in a courtyard system, the structure overlooks the street only by a long glass tunnel which opens itself on via Stendhal through a narrowed foyer. The long tunnel, on four levels, holds flights and footbridges connecting the showrooms’ area to the offices’ building.

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 5 of 15
© Leo Torri

As a matter of fact, Zegna’s headquarters in Milan have a showroom for each of its collections, the commercial offices, the public relations and a presentation area on the ground floor, conceived as a real theatre. All the functional spaces develop around an inside court-terrace which corresponds to the covering of the theatre and gives an inside overlooking to the different activities.

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 7 of 15
© Leo Torri

The external front of the building comes out to be a very closed one. Only partly glazed and treated with reflecting materials, this façade exploits the inclined plane shapes to reflect the surrounding industrial scenery, creating, this way, a strong effect of abstraction that “dissolves” the new building outline into the surrounding context.

Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati - Image 4 of 15
© Leo Torri

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Address:Milan, Italy

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About this office
Cite: "Ermenegildo Zegna HQ / ACPV ARCHITECTS Antonio Citterio Patricia Viel + Beretta Associati" 09 Sep 2016. ArchDaily. Accessed . <https://www.archdaily.com/794848/ermenegildo-zegna-hq-antonio-citterio-patricia-viel-and-partners-plus-beretta-associati> ISSN 0719-8884

© Leo Torri

米兰 Ermenegildo Zegna 总部大楼 / Antonio Citterio Patricia Viel and Partners + Beretta Associati

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