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  6. ODA’s 71 White Street in Brooklyn Incorporates the Site's Graffitied Walls Into the Design

ODA’s 71 White Street in Brooklyn Incorporates the Site's Graffitied Walls Into the Design

  • 08:00 - 28 December, 2015
  • by
ODA’s 71 White Street in Brooklyn Incorporates the Site's Graffitied Walls Into the Design
ODA’s 71 White Street in Brooklyn Incorporates the Site's Graffitied Walls Into the Design, Exterior Rendered View. Image Courtesy of ODA New York
Exterior Rendered View. Image Courtesy of ODA New York

Bushwick, now famed for its art, night life and abundance of green spaces, is one of the fastest gentrifying neighbourhoods in Brooklyn. ODA New York's 71 White Street will be the latest in new developments taking over former industrial buildings in the neighborhood -- but with a twist. Using the foundation of a former 1930s manufacturing building, 71 White will preserve its graffitied brick exterior, maintaining the character of the neighbourhood. Read more about the project after the break.

The new development will feature a 100-key hotel, cantilevered over an elevated market square with an amphitheater, retail, restaurants and bars. Retail will be distributed throughout the two lowest floors of the building, with the five upper floors comprising the hotel. A second, open-air floor will separate the two, serving as a multi-use public promenade with Bushwick and Manhattan as backdrops.

Interior Rendered View. Image Courtesy of ODA New York
Interior Rendered View. Image Courtesy of ODA New York

From the architect: 71 White Street’s lot borders East Williamsburg’s industrial blocks and Bushwick’s residential fabric.

Courtesy of ODA New York
Courtesy of ODA New York

271 White Street is situated between Bushwick’s commercial and residential zones. Previously the site of a Citi Bike repair station, the property was purchased for the development of a 112-room hotel. The existing exterior—clad in graffiti by local artists—was carefully preserved in order to maintain the character of the neighborhood. 

Courtesy of ODA New York
Courtesy of ODA New York

By preserving the building’s original graffitied exterior—even while gutting the interior—designers have managed to maintain the cultural relevance of this unique site. 

Courtesy of ODA New York
Courtesy of ODA New York

Retail will be redistributed between the building’s two lowest floors, while the five upper floors will comprise the hotel.

Courtesy of ODA New York
Courtesy of ODA New York

By elevating the hotel above the attached retail space, a semi-public outdoor promenade was created. Meanwhile, another floor added atop the structure maximizes views.

Courtesy of ODA New York
Courtesy of ODA New York

To facilitate the flow of people, amplify permeability, and maximize the penetration of light, a grand entrance was erected at the building’s first floor corner. Additionally, large industrial windows and alternative entrances were carved out of the existing façade.

Courtesy of ODA New York
Courtesy of ODA New York

The issue of how to access the outdoor promenade from the ground floor retail—while simultaneously creating an attractive, multi-event outdoor space—was addressed by incorporating a large, looped path, which begins at the main entrance and reaches both the east and west ends of the building.

Courtesy of ODA New York
Courtesy of ODA New York

The final arrangement of the hotel volume defines the plaza as the negative space of the bulk.

Courtesy of ODA New York
Courtesy of ODA New York

Setting back the top half of the building allowed for the insertion of an expansive skylight, in addition to breaking up the mass and providing space for several hotel room terraces.

Courtesy of ODA New York
Courtesy of ODA New York

In order to facilitate the span that permits the various open spaces below, an integral structural grid was created. The grid not only provides the necessary structure, but defines the building’s fenestration, distinguishing individual hotel room spaces and articulating the hotel’s various communal spaces, listed below.

Courtesy of ODA New York
Courtesy of ODA New York

Currently, plans are in the works for a gym, pool, integrated indoor and outdoor rooftop bar, dedicated elevator to the roof, and an array of presidential suites in addition to standard-sized rooms. 

Courtesy of ODA New York
Courtesy of ODA New York
  • Architects

  • Location

    71 White St, Brooklyn, NY 11206, USA
  • Area

    7500.0 sqm
  • Photographs

    Courtesy of ODA New York
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: Eric Oh. "ODA’s 71 White Street in Brooklyn Incorporates the Site's Graffitied Walls Into the Design" 28 Dec 2015. ArchDaily. Accessed . <http://www.archdaily.com/779144/odas-71-white-street-in-brooklyn-preserves-the-character-of-the-neighbourhood-by-incorporating-the-sites-graffitied-walls/>
Exterior Rendered View. Image Courtesy of ODA New York

ODA建筑事务所设计的布鲁克林怀特街71号项目