Kitchen Center / Nicolás Lipthay | Kit Corp
© Nicolas Saieh
Architects: Nicolás Lipthay / Kit Corp
Location: Santiago, Chile
Collaborators: Rodrigo Torres
Contractor: Kit Corp S.A
Lighting: Catalina Harasic
Project Area: 110 sqm
Project Year: 2010
Photographs: Nicolás Saieh
Kitchen Center, specialist in kitchen equipment, decided to enter the competitive market of mall retail. This is why we developed a new store concept which had to house their brands and a showroom, and at the same time build Kitchen Center´s identity. Together, we initiated a process regarding the brand, its goals and, most important of all, the experience and support for selling their products.
© Nicolas Saieh
The concept was to bring the client closer to the product in a real way. We developed a close layout where every product is exhibited in a real kitchen environment, respecting its arrangement and ergonomics. The attention in details and materials was essential in order to build the best support for the products and enhance their quality.
floor plan
The plan is divided in three main areas, which organize the project and the way the clients approach it. The first one is the entrance hall, where a full height (five meter) holm oak door allows the client to contemplate the store and all the possibilities it offers. It also gives plenty of flexibility in the exposure of the products. A six meter long service bar allows both self service and specialized assessment, while a vertical furniture shows the smaller electric appliances that complement the larger kitchen appliances.
© Nicolas Saieh
The second area is the central space that exhibits the two main brands: FAGOR and FDV. The technical ceiling allows the re interpretation of a real kitchen: the shopping experience is through a life like setting, as opposed to the traditional way of exhibiting appliances, were there is no hierarchy or logic.
© Nicolas Saieh
The third and last area is the cashier´s desk and the large sized appliances, like refrigerators, driers, etc. The quality and characteristics of the appliances stand out against a 2,6 meter high wooden paneling. A large blackboard shows recipes, bargains, etc.
© Nicolas Saieh
The shop window is structured with an iron frame and Murvi tiles. An exhibition table shows different appliances as well as built-in ovens. The idea behind this design was to focus the attention and invite the clients to enter the store.
Basalt stone, black granite, oak hardwood floors, pine wooden paneling, Carrara marble and glass were the materials chosen to give life to this project.
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- floor plan
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Love it! Nice use of materials. Every project of Chile I see is a nice surprise…
Great job, I simply love it. I wish my kitchen looked like this!
6:37 AM Jul 22nd
Kitchen Center / Nicolás Lipthay | Kit Corp: © Nicolas SaiehArchitects: Nicolás Lipthay / Kit Corp Location: Sa.. http://tinyurl.com/3447yeh
6:37 AM Jul 22nd
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3:26 PM Jul 22nd
Kitchen Center / Nicolás Lipthay | Kit Corp | ArchDaily the best of Architecture http://bit.ly/dxeMKr drool, i love this store
4:22 AM Jul 23rd
Szkoda, że u nas nie ma takich salonów meblowych.. http://fb.me/DTVvQ0HP
11:43 AM Jul 25th
***** http://www.archdaily.com/69737/kitchen-center-nicolas-lipthay-kit-corp/
1:43 PM Jul 26th
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