KP Alazraki Corporate Building / AD11

Location: Lazaro Cardenas, Jalisco, Architects: AD 11 Grupo de Arquitectura y Diseño / Salvador Macías, Francisco Gutierrez Collaborators: Israel Melo (arq), Belen Aldapa (arq), Margarita Peredo (arq), Alejandra Fernandez (arq), Almendra Magaña (arq), Manuel Rivera (ing), Javier Ruiz (arq), Lou Peresandi (dis), Alfredo Barb (dis). Client: KP Alazraki Built area: 2280 sqm Photos: Mito Covarrubias

The project for the advertising agency Alazraki KP consists of two buildings constructed at different stages. The first one was conceived as a radical intervention of an existing building by transforming its use and image, while respecting the existing structure. The building is located facing a high speed road that contains a central sidewalk lined with tall trees. Thus the project proposes a new red body housing the lobby that forms a portico framing the ‘green’ area and that folds itself to announce the agency’s logo.

A pre-existing staircase of the first building that served as emergency exit was used in the second stage as a connector between the first project and the new building. This connector functions as a red ‘kneecap’ that establishes the levels of the new building.

This new addition was designed as an extension that would integrate the rest of the agency with a printing area, a small auditorium, new creative working spaces and a penthouse. The shape of the building departs from inserting a box inside another separating the different uses that the program required. The natural light and open plan were the priority criteria for project design: the open plan allows freedom in the use of the space and the natural light enclosure release. In order to gain zenith’s light, slabs shrink themselves releasing the surrounding walls.

Cite: Basulto, David. "KP Alazraki Corporate Building / AD11" 06 Sep 2008. ArchDaily. Accessed 27 Nov 2014. <http://www.archdaily.com/?p=6102>
  • sami

    I really like the colors and light of this project, nice.

  • tyler

    Where is today´s project?

  • aagg

    It´s in Guadalajara Mexico

  • http://www.ad11.com.mx SMC

    ok

  • http://gosorio.com german osorio

    Congrats to my friends at AD11, Salvador and Francisco, the best firm in Guadalajara, keep up the good work guys!! proud of you!!