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In DETAIL: Exhibitions and Displays

The terms “exhibitions” and “displays” imply an offensive and extrovert attitude. This attitude should, of course, be inherent in exhibition and museum concepts, trade fair stands and shops. The term “exhibitions” focuses on the concept of staging content in an interior space. In contrast, “displays” represents the concept of “provision, offering”. Here, for everything from a fashion boutique to a trade fair appearance, the design of which essentially conveys its corporate identity, the commercial side places a considerable role. Both positions demand the attention of the visitor, both involve the transfer of information to a wide public audience, both place emphasis on staging and require suitable architectural concepts for this. These days, along with the challenging task of an exhibition concept, the planner frequently has to face additional full-service requirements from the briefing and CI design up to and including implementation itself. How this is achieved is explained in short articles by authors from the individual fields. This valuable professional information, backed up with comprehensive project examples, details the way in which plans are successfully put into practice. This issue of “In Detail” focuses on interior design, thereby representing an enriching supplement to the previous title “Interior Surfaces and Materials”. - In Detail: Exhibitions and Displays

Editor: Christian Schittich Project Management: Steffi Lenzen Language: English Cover: Hardcover Pages: 176 Dimensions: 23 x 29.7 cm. ISBN: 978-3-7643-9955-9

Index Designing exhibitions and presentations / Christian Schittich Interaction of building and presentation – current museum concepts / Christian Schittich To exhibit – From the spoon to the state / Ruedi Baur Phaeno Science Center in Wolfsburg / Zaha Hadid Architects, Mayer Bährle Freie Architekten New Museum in New York / SANAA Literature Museum in Marbach / David Chipperfield Architects Museum of Celtic and Roman History in Manching / Fischer Architekten BMW Museum in Munich / ATELIER BRÜCKNER Mercedes-Benz Museum in Stuttgart / UNStudio

Show and let show / HG Merz, Patrick Wais “The Rommel Myth” exhibition in Stuttgart / Hans Dieter Schaal “That’s Opera” traveling exhibition / ATELIER BRÜCKNER “Inventioneering Architecture” traveling exhibition / Instant Architecture Museum pavilion in Pouilly-en-Auxois / Shigeru Ban Architects, Jean de Gastines Exhibition pavilion for Artek in Milan / Shigeru Ban Architects Built Identity / Architecture – Design – Communication / Jons Messedat

Audi Center in Munich / Allmann Sattler Wappner Adidas Brand Center in Herzogenaurach / querkraft Architekten Baufritz exhibition building in Erkheim / a.ml und partner Proper light for presentations / Thomas Schielke “Freudenhaus” optician store in Munich /AIGNER ARCHITECTURE Whiteleys Shopping Center in London / Lifschutz Davidson Sandilands MPREIS Supermarket in Innsbruck / Rainer Köberl Edeka Supermarket in Ingolstadt / ATP Architekten und Ingenieure Noise barrier with integrated car showroom near Utrecht / ONL Exhibition hall in Paris / Anne Lacaton & Jean Philippe Vassal New Trade Fair in Stuttgart / Wulf & Partner

Sustainably designing temporary architecture for brands / Susanne Schmidhuber Stylepark Lounge in Berlin / J. MAYER H. Exhibition stand “Garment Garden” in Frankfurt am Main / J. MAYER H. Exhibition design system or custom design / Günther Röckl Eternit exhibition stands in Stuttgart and Munich / Astrid Bornheim Architektur E.ON exhibition stand in Essen / avcommunication Serafini exhibition stand in Cologne / atelier 552

Architects – Project details Authors Illustration credits

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Cite:Sebastian Jordana. "In DETAIL: Exhibitions and Displays" 10 May 2010. ArchDaily. Accessed . <http://www.archdaily.com/58987/in-detail-exhibitions-and-displays/>