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  3. Moleskine And Adobe Creative Cloud Join Forces To Smooth Workflows

Moleskine And Adobe Creative Cloud Join Forces To Smooth Workflows

Moleskine And Adobe Creative Cloud Join Forces To Smooth Workflows
Moleskine And Adobe Creative Cloud Join Forces To Smooth Workflows, Courtesy of Moleskine / Adobe
Courtesy of Moleskine / Adobe

As part of their quest to synchronise our digital and analogue worlds, sketchbook designer Moleskine have joined forces with the Adobe Creative Cloud platform to "simplify workflows" for illustrators, designers and architects. Suggesting that the initial stages of the creative process often occur offline, out of the studio or in transit, the team behind the collaboration note that as a portable, uncomplicated object, the Moleskine notebook "can be used anytime, anywhere and especially on the move. Sketching on paper is immediate, and can even be done on a crowded train."

Now users with a Creative Cloud subscription, combined with a special Moleskine sketchbook, can capture images of their drawings with the associated app (iOS only). These are then converted into smooth vector files which are automatically synchronised to desktop programs such as Photoshop (as a .jpeg) or Illustrator (as a .svg).

Courtesy of Moleskine / Adobe
Courtesy of Moleskine / Adobe
Courtesy of Moleskine / Adobe
Courtesy of Moleskine / Adobe

The team behind the collaboration believe that "the new toolset condenses the creative process into a few simple steps, [providing] a solution that offers an unprecedented level of integration from start to finish." Page markers in the corners of the notebook assist the pre-processing and the optimisation of the image. This creates a "unified ecosystem that bridges analog and digital for a more seamless experience from start to finish" without the need for a constant internet connection.

Maria Sebregondi (of Moleskine) does not see a conflict between digital and analog tools. "With our fans actively posting their Moleskine creations online, for us the digital realm is another open platform for creativity and self-expression. Rather than make our fans choose between analog and digital, they should be able to navigate both seamlessly."

You can discover more and pre-order the new Moleskine sketchbook here (currently limited to those who have an Adobe Creative Cloud subscription - which costs between $19.99 and $39.99 per month - and a device running iOS).

Courtesy of Moleskine / Adobe
Courtesy of Moleskine / Adobe
Cite: James Taylor-Foster. "Moleskine And Adobe Creative Cloud Join Forces To Smooth Workflows" 25 Nov 2014. ArchDaily. Accessed . <http://www.archdaily.com/571512/moleskine-and-adobe-creative-cloud-join-forces-to-smooth-workflows/>
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