E:MG Advertising Agency / VOX Architects

E:MG Advertising Agency / VOX Architects - Image 2 of 19E:MG Advertising Agency / VOX Architects - HandrailE:MG Advertising Agency / VOX Architects - Image 4 of 19E:MG Advertising Agency / VOX Architects - ChairE:MG Advertising Agency / VOX Architects - More Images+ 14

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E:MG Advertising Agency / VOX Architects - Chair
© Alexey Knyazev

Text description provided by the architects. When designing an office for E:MG BTL agency, Boris Voskoboynikov put his choice in favor of low-budget interior. Its most valuable feature is that it 10-% corresponds to the activities performed by the company, besides, it boosts the creativity of the company employees.

E:MG Advertising Agency / VOX Architects - Table, Lighting, Chair
© Alexey Knyazev

Simple materials and techniques were implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called "architecture in architecture" - are made of plaster slabs and paint-coated. At the same time, the client was receptive to the recommendations of Boris Voskoboynikov andy the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.

E:MG Advertising Agency / VOX Architects - Image 2 of 19
© Alexey Knyazev

Quotation: "Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials ." – comments Boris Voskoboynikov.

E:MG Advertising Agency / VOX Architects - Image 9 of 19
© Alexey Knyazev

When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.

E:MG Advertising Agency / VOX Architects - Image 19 of 19
Floor Plan

Quotation:"In every office project we try to organize the working places location - that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job."

E:MG Advertising Agency / VOX Architects - Chair, Windows
© Alexey Knyazev

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Project location

Address:Moscow, Russia

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "E:MG Advertising Agency / VOX Architects" 21 Oct 2014. ArchDaily. Accessed . <https://www.archdaily.com/555881/e-mg-advertising-agency-vox-architects> ISSN 0719-8884

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