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  4. China
  5. Lukstudio
  6. 2014
  7. Aimé Patisserie / LUKSTUDIO

Aimé Patisserie / LUKSTUDIO

  • 01:00 - 15 May, 2014
Aimé Patisserie / LUKSTUDIO
Aimé Patisserie / LUKSTUDIO, © Peter Dixie
© Peter Dixie

© Peter Dixie © Peter Dixie © Peter Dixie © Peter Dixie +15

  • Architects

  • Location

    Huaihai Middle Road 697 Long Unit (North Gate), 697弄 Huaihai Middle Road, Huaihai Road Middle Section, Huangpu, China, 200000
  • Design Team

    Christina Luk, Mavis Li, Wesley Shu, Scott Baker, Jaycee Chui
  • Area

    63.0 sqm
  • Project Year

    2014
  • Photographs

  • Lighting Consultant

    German To for Lucent Lit Co. Ltd
  • General Contractor

    Dongde Decor
  • More SpecsLess Specs
© Peter Dixie
© Peter Dixie

From the architect. Aimé Pâtisserie, a new brand entering the Shanghai market, has positioned its flagship store in an elevated retail strip on Huai Hai Road. The chosen site is flanked by familiar coffee and donut franchises, and fronted by a city bus-stop. Across the street is the recently opened shopping mall flaunting an array of luxury brands. The design challenge of the store is to stand out from its immediate chaos and appeal to the clientele from the close-by gentrified neighborhood. Our strategy is to dress this newcomer up as a white present.

© Peter Dixie
© Peter Dixie

The unwrapping experience of the Aimé gift box is translated into the physical store.  The idea of layering appears when we lift one semicircular translucent paper after another to discover the colourful macarons within. This opening sequence gives form to the overhead storefront design, while the window display made of four translucent layers attracts passers-by to explore inside the store.

© Peter Dixie
© Peter Dixie

Beyond the 4.5m retail storefront lies a turning L-shape layout divided into 2 zones: the foyer with bar seating and the display counter at the back.  With a lower ceiling, the former compresses views of the latter, yet frames the illuminated feature wall to capture the curious minds. Every step forward heightens the discovery of the playful interior where the 9m long counter showcasing macarons and other goodies in perfect order.

© Peter Dixie
© Peter Dixie

The illuminated feature wall composed of stacked gift boxes at various states of opening draws one’s eyes up to the ceiling were the whimsical pattern continues. The versatile modular system allows for necessary wall display shelves, and ceiling openings for spotlights, speakers, and security devices.

Floor Plan
Floor Plan

In light of the neutral palette evoking a gallery ambiance, the branding wall is created with an artistic approach where aluminum bands are twirled and bent to cast calligraphic shadow.  A visit to this white gift box should be a delight to the eyes as much as to the sweet tooth.

© Peter Dixie
© Peter Dixie
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Aimé Patisserie / LUKSTUDIO" 15 May 2014. ArchDaily. Accessed . <http://www.archdaily.com/506074/aime-patisserie-lukstudio/>
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