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Nominate now the Building of the Year 2017 »

  1. ArchDaily
  2. Projects
  3. Exhibition Center
  4. Romania
  5. Claudiu Ionescu
  6. 2013
  7. Digital Museum / Claudiu Ionescu

Digital Museum / Claudiu Ionescu

  • 01:00 - 6 December, 2013
Digital Museum / Claudiu Ionescu
Digital Museum  / Claudiu Ionescu, © Bogdan Iorgovan
© Bogdan Iorgovan

© Bogdan Iorgovan © Bogdan Iorgovan © Bogdan Iorgovan © Bogdan Iorgovan +22

  • Architects

  • Location

    Pecica, Romania
  • Architect in Charge

    Claudiu Ionescu
  • Design Team

    Claudiu Ionescu, Dragos Milotin, Gabriel Takacs, Calin Sebarchievici
  • Area

    126.0 sqm
  • Project Year

  • Photographs

“Inspired by Constantin Brancusi’s „miracle” sculpture, the building rises naturally from the ground through golden spirals (the fibonacci spirals) and crystallizes in a shape that, just like its muse, tries to set itself free from „the past burdens”, striving to rise high. Its shape offers the visitor a feeling of aspiration, an aspiration not only of the building, but of life itself.” – Claudiu Ionescu – architect

© Bogdan Iorgovan
© Bogdan Iorgovan

The building represents Romania’s first permanent digital museum. Inside visitors can explore any museum of the world through the use of the latest technology in 3d video projections, 3d screens, touchscreens and so on. A big advantage is that the museum can host any presentation, exhibition or vernissage and that the visitors can effectively inform themselves about the environment, local traditions and history without the need of a very large expositional space, a big surveillance staff or substantial maintenance costs.

© Bogdan Iorgovan
© Bogdan Iorgovan

Located near the mures floodplain natural park, an environmentally protected area, the building has a very strong eco-friendly character. This fact is due to the buildings installations that do not pollute the environment and a green roof that brings back a bigger “slice of nature” that the one that was removed because of the construction of the building. This green roof also offers the visitors a 360 panorama of the surrounding beauties that the mures floodplain natural park has to offer. Another key environmental concept was included in the design and it has to do with the n-s orientation of the building that, together with the pavement that surrounds it, forms a solar sun dial. Practically, the shadow of the building marks the exact time on the concrete pavement without using any other energy besides the sun shine.

© Bogdan Iorgovan
© Bogdan Iorgovan

The building is situated in Pecica, a very old community with a rich history and many well-kept traditions. The most famous is bread making and it’s considered to this day Pecica’s local brand. Visitors can now observe the art of bread making because of the 250yo model of the local bread oven present in this museum. The Pecica bread was highly appreciated even by Nicolae Ceausescu, the communist Romanian dictator that had a bread shipped to him by plane every Saturday.

© Bogdan Iorgovan
© Bogdan Iorgovan

The structure of the building consists of reinforced concrete walls that are all tilted inwards or outwards. The Pecica region is an active seismic zone, so a 7,5m long cantilever, on 2 outward 15 degrees tilted walls, supporting over them a green roof was no easy task for the structural engineers.

© Bogdan Iorgovan
© Bogdan Iorgovan

The building was completed in 5 months’ time, is already part of the community and has become an icon for the locals. 

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Digital Museum / Claudiu Ionescu" 06 Dec 2013. ArchDaily. Accessed . <>
Read comments


David De La Rocha · December 10, 2013

excelente proyecto! congratulations to the architects!

Adit · December 10, 2013

Great looking project. The concept of the form is understandable and the sundial effect is interesting. But how does this museum actually function? All I see from the plan and images is an awkward looking surface where the projections are cast, and the rest of the space is taken up by toilets. The sculptural form is outstanding but I think that fact alone makes the focus of the function lost. Quite interesting as it is though.

gergana · December 08, 2013

excellent project! respect... ;))

Richard L Peck · December 07, 2013

Very cool

aybige tek · December 07, 2013

Congrats, this was my exact thesis subject at IIT
Chiacgo year 2001.
Actually this project made me too happy too see.
And i can totally grasp where and how it all comes up together as great work of architecture! Definately this building would make me travel to Romania sooner! Thank you thank you..........


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