SOHO China’s Zhang Xin on Balancing Design and Commercial Viability

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The list of architects that have collaborated with Zhang Xin’s development company, SOHO China, reads like the roster of an architectural dream team (which includes Zaha Hadid, Yung Ho Chang, Bjarke Ingels, Kengo Kuma, Kazuyo Sejima, Herzog & de Meuron, Thom Mayne, David Adjaye, Toyo Ito and others). So it’s no surprise that the self-made billionaire lectured to a packed house at Harvard University’s Graduate School of Design last Thursday. Xin spoke about her commitment to and love of design, explaining that her company’s mission is to bring a variety of architectural languages to China. And though SOHO’s projects are certainly experimental, Xin contends that her developer mindset actually helps meliorate the architect’s propensity to take the experiment too far—all without sacrificing the impressive and iconic forms of SOHO’s building portfolio.

Watch Zhang Xin link her practice in real estate to larger global issues and catch a glimpse of two Zaha Hadid-designs currently under construction: Wangjing SOHO and Sky SOHO.

Zhang Xin’s talk was part of the Harvard GSD’s MDes Real Estate and the Built Environment Global Leadership in Real Estate + Design Lecture Series. 

Cite: Quintal, Becky. "SOHO China’s Zhang Xin on Balancing Design and Commercial Viability" 22 Oct 2013. ArchDaily. Accessed 21 Apr 2014. <http://www.archdaily.com/?p=441507>

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