Mangrolia Chaussures Stores / Visiondivision
Upon being commissioned for three shoe stores on Reunion Island, Visiondivision designed a Plexiglass shoe box that can be multiplied and arranged in a variety of forms. The arrangement of the shoe boxes create varied store layouts while still providing an easily recognizable element to identity with the Mangrolia Shoe store.
More about the store and more images after the break.
For the main store, the Saint-Denis shop, Visiondivision wanted to emphasize this store as the flagship store since it is the only shop the Mangrolia family owns. As a flagship store, the intent was to make the store “spectacular”, by creating a river of boxes in the floor that flow from both of the entrances to the stairs. In select boxes, legendary shoes (like sneakers from the 80s or fashionable shoes made famous through celebrities) can be kept, thus creating a small museum that will attract more visitors and fame for the Mangrolia business as the collection grows.
For the store in Saint-André, the shoes are displayed in themed rooms where the character of the shoe reflects the overall space’s idea. The transparency of the plexi-boxes makes the shoes look like they are frozen into ice blocks.
For their final store, Le Port, all the functions of the shop (such as the cashier or seats to try on shoes) are integrated in to a loop that extrudes the desired height but then sinks down to the floor where the entrances are, allowing a free flow of circulation.
The French word for shoes is spelled “Chaussures”.
A very interesting project with excellent diagrammatic representation.
interesting idea… u have to look down to your own shoes…. that makes you want to buy a new one i pressume?
its interesting~
my favorite part about shoe shopping is holding each shoe and inspecting the detail. i would hate for my shoes to be frozen in ice blocks.
You would prefer them to be in a card board box. They aren’t frozen; they’re more accessible since they become the walls, furniture, floor, wallpaper. And you can open the things. It’s not a museum case.
Nice idea. Have a look on BAPE store in Shibuya district (Tokyo): they put shoes on sushi bar under the glazed floor.
Wow, very clean and beautiful. The shoe ocean looks amazing. Nice idea.
Smart and good looking!
shoe is a 3d art object….so fliping it in your hand is more amusing than looking at one side of it…the idea is catchy but i have to agree with snarchitect…this concept is more appropriate for some other products…….
what are you guys talking about?, I might be wrong, but what I understand is that the boxes can be opened, you take the shoe out, look at it, and if it’s not your size, you ask for one to try it on.
It’s not like the displays can’t be opened and the shoe is locked inside.
I actually like the idea, you can reshape the store every day.
exactly!
Mangrolia Chausseures Stores http://www.archdaily.com/43796/mangrolia-chausseures-stores-visiondivision/
Le nouveau Mangrolia Chaussure. Un concept innovant. http://www.archdaily.com/43796/mangrolia-chausseures-stores-visiondivision/
RETAIL DESIGN FEATURE: Mangrolia feature… nice design: http://www.archdaily.com/43796/mangrolia-chausseures-stores-visiondivision/
@RachTheThing Check it – http://www.archdaily.com/43796/mangrolia-chausseures-stores-visiondivision/