Zaha Hadid and United Nude Unveil the nOVa Shoe

YouTube Preview Image

Zaha Hadid is no stranger to the marriage of architecture and fashion. She’s designed runways for Chanelshoes for Lacoste, and was even named Woman of the Year by Glamour Magazine in 2012. On her quest to feed a constant desire for experimentation and innovation, she has turned to the world of smaller-scale objects in order to work out new fabrication techniques and possibly even redefine formal relationships. Her latest foray into fashion—designing shoes in collaboration with Rem D. Koolhaas’s brand — brings her architectural style to the feet of ladies willing to shell out $2000 USD for a pair of daring, cantilevered heels.

Courtesy of United Nude

Launched yesterday at United Nude’s Paris store, the nOVa shoe draws on structural principles, letting it stagger over a height of 16cm (6.25 in) and creating the illusion of an “unsupported” high-heel. United Nude claims that the digitally-designed footwear (made of vinyl, rubber, fiberglass and leather) is not only comfortable but revolutionary: “the NOVA is the first shoe in history to employ rotation molding, which is the only molding technique that allows for such a smooth and seamless result.”

Courtesy of United Nude

On her collaboration with “the original shoe architect,” , Hadid says, “I have always appreciated those who dare to experiment with materials and proportions. Our collaboration with United Nude reinterprets the classic shoe typology; pushing the boundaries of what is possible without compromising integrity.” You can pre-order the limited-edition shoes on United Nude’s site.

Cite: Quintal, Becky. "Zaha Hadid and United Nude Unveil the nOVa Shoe" 05 Jul 2013. ArchDaily. Accessed 30 Jul 2014. <http://www.archdaily.com/?p=397732>

4 comments

  1. Thumb up Thumb down +4

    High heels will never be anything but the most ridiculous self-conscious affectation. Whenever I see a woman wearing high heels, I can’t help but think that she’s just not secure in her own body. She feels needs to be taller, she needs her legs to be shaped, she needs her feet smashed into a ridiculous form in order to feel desired. I think these kinds of shoes are just plain sad. Women come up with all kinds of fake feminist reasons to wear things they think men want them in, but it always sounds so absurdly transparent to me.

  2. Thumb up Thumb down 0

    Definitely the world of fashion is beyond me. Those have got to be the ugliest shoes I’ve ever seen and I the only reason I see for a woman to wear them is just so she can prance around in her expensive shoes and feed her ever hungry ego with compliments and praise from all her posh and high class friends. I mean $2000 USD!?

Share your thoughts