Gehry Designs Mixed-Use Tower for Downtown Santa Monica


Developers M. David Paul Associates and the Worthe Real Estate Group have commissioned Frank Gehry to design a mixed-use hotel and residential tower in his hometown of Santa Monica, . The 22-story “Ocean Avenue Project” aims to stimulate the coastal city’s economy with street-level restaurant and retail space below a 125-room hotel and 22-unit condominium tower topped with a rooftop observation deck. As for accommodating the car-centric lifestyle of the West Coast, resident and visitor parking will be available in a three-story subterranean garage beneath the tower. In addition, the developers plan to integrate a 36,000 square foot museum campus that will add a cultural perk to the development just North of its two-acre site.

Although this project looks promising, the 244-foot, Gehry-esque tower is currently pending approval from the City. A vote by the end of March will decide its fate.

More images of the “Ocean Avenue Project” after the break…

© Gehry Partners
© Gehry Partners
© Gehry Partners

via Ocean Avenue ProjectLA Times 

Cite: Rosenfield, Karissa. "Gehry Designs Mixed-Use Tower for Downtown Santa Monica" 04 Mar 2013. ArchDaily. Accessed 19 Sep 2014. <>


  1. Thumb up Thumb down +4

    I believe the title means to say ‘Gehry Designs RE-USED Tower for Downtown Santa Monica’

  2. Thumb up Thumb down +1

    Hurrah to more Gehry! I have to admit though I’m abit disappointed that the proposal looks like a downscaled version of the Beekman Tower – a recycling, basically.

  3. Thumb up Thumb down -2

    The building sure is something to behold. The architectural design is amazing. It is something that has captured the eyes of many people. It could be one of the best views in the area.

  4. Thumb up Thumb down 0

    Gerry is using contrast like OMA to explain this tower. bravo. there must have a reason to bring up this contrast. maybe it is context?

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