Aesop Store in Fillmore Street / NADAAA

Architects: NADAAA
Location: San Francisco, USA
Principal In Charge: Dan Gallagher
Design Principals: Nader Tehrani, Katherine Faulkner
Project Manager: John Chow
Team: Jonathan Palazzolo, Parke MacDowell
Project Year: 2012
Photography: Juliana Sohn

Housing various skin-care and health products of Aesop, the space of the store is narrow and deep; the shot-gun organization is laid out asymmetrically with products framed in recycled boxes randomly stacked on one wall, the entire depth of the space.

The opposing wall is clad in cork–pure, seamless and unfettered by any intricacy. Using the strict repetitive organization of the Aesop bottle– a leitmotif of the brand– the random stacking of boxes acts to downplay the regimented nature of the brand.