To commemorate the first edition of “Silent Day,” a fabricated holiday by Sony Argentina that celebrated the release of new Sony headphones, the Planetario Galileo Galilei was given headphones in an effort to change the cold and solid appearance of the buildng into a fun, cartoonish personage. Designed by architect Enrique Jan in 1967, some would argue that one should not use these highlights of modernism for lousy advertising. Although, we all know that brands like to use the urban space as a canvas for their messages, so why not do it in a funny way? More images and information after the break.
The ‘day’ aims to add a new perspective on sound and environment. But, above all, Silent Day was initiated to promote Sony’s new series of headphones. With its fashionable bald head and futuristic sunglasses, Planetario Galileo Galilei perfectly goes with the purpose here.
At the event, hundreds of people were collected to dance while they listened to music on their headphones. Besides the fact that Silent Day fits into a trend of other worldwide ‘days’ that have taken place over the last years, like Restaurant Day, Park(ing) Day and Cleaning Day, this event drew our attention due to the crazy inflatable headphones that were added to a piece of modern architecture here. And we always like it when people make fun of (modern) architecture.
Courtesy of Pop-Up City