The Pavilion of Ideas, designed by Heatherwick Studio, beat five other short-listed designs, including plans put forward by the creators of the London Eye – the largest Ferris wheel in the world – to becomes the winner. The pavilion looks like a box with thousands of spines that hover without visible support above a public square.
All the spines, which can swing in the breeze, are tipped with tiny colored light sources which can display a variety of images together.
Inside the pavilion, visitors will see an enormous digital screen showing various contents. The outside area of the pavilion will be an exhibition space and auditorium as well as a cafe and shops surrounded by two strips of grass. The pavilion will be as ecological as possible and the designers are trying to make all the aspects recyclable and carbon-neutral. It is light, without heavy concrete foundations and will “touch the ground softly,” according to the introduction by Heatherwich.
Seen at Archtracker. More images after the break.
they keep gettin wierder and wierder
next step-how does that stand up? judging by the images it looks like its 80 feet tall. should be interesting to see if they can keep that light airy feel with the structure needed.
I’m a big fan of Heatherwick but he better be careful. Last time he tried something spiky it didn’t exactly stand up and he got sued.
architecture??
Don’t want to be judgmental. But the majority of the buildings for this expo have been a bit over the top. Maybe it’s just me aesthetically judging them all, but still.
This looks amazing. He better pull it off.
How do you get into this thing?
I was wondering the exact same thing… it looks like you just kind of walk towards it and you magically get sucked into it.
That’s my guess!
I wish there was a detailed wall section provided to see what is actually going on here.
It seems just to me that Britain be represented by this genetic anomaly between a chia pet and a mood lamp. Despicable! A new low!
why even bother
This is what a good expo building should be. Wild, expressive, and temporary. It’s fabulous. I look forward to seeing how they pull it off.
first image looks like an anus, get real
Thanks for saying it first!
I’m not saying a building shouldn’t look like a giant anus if the event calls for it, but let’s be honest that this is what it is.
LMAO!!! I was thinking the same thing….When I got the ArchDaily email and saw the thumbnail, that is precisely what I thought it was.
now the people who where wondering where to get in know!
BINGO!
Is it just me, or is this a blatant copy/recycle of one of Heatherwick’s previous works…? Check out
http://www.heatherwick.com/index.php?option=com_content&task=view&id=20&Itemid=41
and make up your own mind…
Still very good though, just a recycle!
i cant see any similarity at all
:P
I knew I had seen it before!, im glad it was a copy and paste of their own work, and not someone else.
Cheers for the link.
Hey GeorgeFP….Not very creative of Heatherwick to proposed what is essentially a 3rd generation of his “Hairy House” project in 2005. The link you gave us is the 2nd version and second time he’s used that design. I suppose that desperate times call for desperate measures.
yeah, i was going to say Hairy House, which was much more tactile and accessible. this is just a scaled up version of the same idea but without nearly the same intrigue. why not develop the construction method further into something other than fuzzy boxes?
i’d imagine the 4th iteration as a fuzzy cube the size of a planet…they just get bigger and bigger…
so bad, i dont know what they are doing
haha hit the nail on the head!
I like it!
A pavilion should be far out and interesting/fun.
this is freaking awesome, bring on the pavilion architecture, where else can you push the boundaries like you can with a pavilion?
Hey GeorgeFP….Geez! Not very creative of Heatherwick to proposed what is essentially a 3rd generation of his “Hairy House” project in 2005. The link you gave us is the 2nd version and second time he’s used that design. I suppose that desperate times call for desperate measures.
British pudding
Hey Rafa! Not very creative at all hey! Can’t believe that it is his 3rd[!!!] recycle of the same idea!? Desperate times call for desperate measures for sure but how bloody desperate can you get! Haha!!!
Interesting…but how does it even connect with its surroundings? It looks so detached. And the platform…hmm
seriously???…..
c’mon!!!!
step 1 : make cube in rhino
step 2 : cage edit
step 3 : add spikes
i think they probably used 3d max… there’s actually a tool to make hair
At first, British have three proposals, one troditional, one modern, and one between troditional and modern. Finally, Chinese people pick this one.
a huge candy in a big plate.
I have no idea how they will build this, wait and see, next year, we have the conclution.
This is not architecture, its fashion.
:D
best possible comment on this subject!
Well like fashion this pavilion is temporary and it will get attention for the country during the time it will be up. Isn’t that the purpose?
Like Oscar Wilde said, “A fashion is merely a form of ugliness so unbearable that we are compelled to alter it every six months.”
From website – “The UK, with its millions of gardens, thousands of public parks and garden squares, has pioneered the integration of nature into cities as a way of making them healthier places, in which to live and work. The UK pavilion encourages visitors to look again at the role of nature and wonder whether it could be used to solve the current social, economic and environmental challenges of our cities.”
Where exactly does the design introduce nature? This design is as far from a naturaly structure as I could imagine. Sure it’s fluid and hair-like but all these elements are entirely synthetic.
Also, since when has Britain been good at healthy cities?
So, can you tell me which materials can this “thing” use? :P
what a vivid fluffy bacteria sample~
it looks like a giant cough drop….translucent with a blueish center
空中飘来“蒲公英”–世博会英国馆亮相
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Are you sure that they can understand Chinese?