‘Live Share Grow’ Farm Tower Proposal / Brandon Martella

Courtesy of

With produce coming from the Imperial Valley, Central California Valley, neighboring states and other countries the 30,000 plus residents of ’s central urban context consume 21,231,000 pounds of produce each year. Where will we get our food? Transparency in the food industry needs to occur and enlighten blinded consumers. Our city needs to handle this critical issue with an architecture that responds. A new type of residential tower needs to come forth. Utilizing vertical farming, Brandon Martella’s “Live Share Grow’ proposal is a new model of living can be tested and resolved in a dense vertical community. More images and architects’ description after the break.

Courtesy of Brandon Martella

Food as a resource is depleting. Supply is soon to not meet demand. With population growth, food production in the United States is reaching maximum capacity. Current trends in development create a struggle between farming and living. These two practices are modeled for their own benefit and are soon to clash in a disastrous agglomeration. According to the FDA, the average American alone consumes 707.7lbs of fruits and vegetables each year.

Courtesy of Brandon Martella

With local production comes local exchange. A new type of market will become a specimen of culture that dramatically contrasts the a-typical American means of consumption, an apparatus enriched with an exchange of local, and a place for the community to gather. The farm tower located in a vertical community of tourist resources and developer condos will provide fresh produce daily to celebrate a direct injection of goods from farm to market. It will create new opportunities for education, commerce, and healthy living while utilizing the local byproducts of city living. Waste, grey water and black water can all be redeemed through recycling, grey water infused aquaponics, and black water compact combustion to create thermal energy.

Courtesy of Brandon Martella

This new form of residential high-rise can be plugged into the existing city grid injected with the byproducts of its traditional equivalents to produce something responsible, something different from its otherwise insular counterparts. Vertical crops can grow food hydroponically supporting the greater masses directly, and allowing for reclamation of delusive farmland. The adjacent Children’s Museum with its motto of Think, Play, and Create will be embraced with a second motto to foster a new level of social interface and engage a community from farm to market from community to education, lets Live, Share, and Grow within our city.

Cite: Furuto, Alison. "‘Live Share Grow’ Farm Tower Proposal / Brandon Martella" 11 Dec 2012. ArchDaily. Accessed 19 Apr 2015. <http://www.archdaily.com/?p=302658>
  • Tosh Kz

    An interesting project but I just don’t trust this manifesto about food depletion and I really don’t believe that growing food in urban environment is somehow more efficient/productive than growing it in rural environments where all the necessary resources are available.
    Otherwise, such radical ideas give birth to interesting/peculiarly looking projects such as this one. Their justification is dubious though..

    • C

      We are running out of land, using it unwisely. Better to build up than out. This also cuts down transport down a heap. The amount of miles traveled for a grocery trolley full of food is astonishing!