Level Green Exhibit / J. Mayer H. Architects + Art+Com Berlin

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J. Mayer H. Architects and Art + Com Berlin were commissioned to design a permanent exhibition to highlight the topic of sustainability for the Autostadt in Wolfsburg, Germany.  The 1,000 m² exhibit design, entitled Level Green, creates a complex webbed form that slowly reveals information to users.  The exhibition material argues for scientific research and the use of latest technological development as necessities for survival in the future.

More about the exhibit and more images after the break.

The complexity of the term sustainability inspired the architects to “take the numerous interdependencies of the topic as a starting point and translate this quality into the metaphor of the web”.   The PET-sign, arguably one of the most identifiable signs promoting eco-friendliness, served as the basis for the metaphor’s form.  An “extensively branched web” creates an ambiguous experience where visitors discover the different sections of the exhibit by moving through and around this form. “This originally 2-dimensional sign was extended into the third dimension and through a series of step by step manipulations a complex structure was created, which allows for an abstract property of the topic to be experienced on a spatial level.”

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The form is created with processed wood composite sheets (MDF) varying in thickness according to the structural and geometrical demands.  The MDF is coated with an acrylic-based car paint which guarantees high usability while meeting strict environmental regulations.

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The information in the exhibit is displayed in different formats to evoke visitors’ interests and provide knowledge “on a more sensational level”.  Touch sensitive surfaces provide in-depth explanations on different topics, while statistical data is arranged as “data sculptures or sample objects”.  The information is seamlessly integrated into the vertical elements which define different areas within the space.

As seen on Bustler.  Photo credit: Uwe Walter

Client: GmbH, Wolfsburg
Site: Volkswagen GroupForum, 1st Floor, Autostadt, Wolfsburg
Architect: , Berlin

Cite: Cilento, Karen. "Level Green Exhibit / J. Mayer H. Architects + Art+Com Berlin" 21 Jul 2009. ArchDaily. Accessed 23 Apr 2014. <http://www.archdaily.com/?p=29754>

16 comments

  1. Thumb up Thumb down 0

    so garish and plastic looking. Doesnt represent the sustainability message at all. the diagram of the green elements as an abstraction of the PET recycle symbol is a joke.

  2. Thumb up Thumb down 0

    An Impetus of a boyish min, neglecting the necessities of humanity, pushing out female sensitivity, and looking like the HULK.

    Sad and backwards orientated.

    Typical breed of the ancient car industries.

    Mayer is overrated.

  3. Thumb up Thumb down 0

    I think they invite one of the “worst” architects to represent the green spirit, although if you take of the green idea it looks great to me… but very far of the subject

  4. Thumb up Thumb down 0

    something about the lighting with the materials… it is just too much.

    and the abstraction of the PET-sign… it’s just not a strong concept.

  5. Thumb up Thumb down 0

    I love that exploded PET diagram… six degrees of separation? Or six phases of utter BS? I might have a go myself. I reckon in six moves I could morph the PET logo into the 3D form of a North Sea oil rig.

  6. Thumb up Thumb down 0

    ja i agree with the x box joke.

    but separatly from the pet concept,

    i really like the forms (here used with mistaken proyect)

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