Sunny & Mild Media presents Part 2 of its Googie Architecture Series, presenting design work at the cusp of technological innovations of the 1950s. Emerging out of an obsession with the fast new world of cars, planes and rockets, Googie Architecture became an ultramodern style that sought to encapsulate the spirit of the 21st century. The new forms – sweeping, cantilevered roofs, starbursts, and flowing forms – became a form of advertisement that caught the attention of motorists, for its vibrance along the stretches of highways and for its distinctive style.
This installment features a closer look at the diners and restaurants that thrived in the ’50s and were designed with the Googie style. Even the one of the first McDonald’s restaurants adapted the style to work with its logo. Many of these buildings stand in ruin now, but the style was used in all kinds of building typologies – most of which emphasized the car: drive-thru’s, drive-in’s, car washes, diners, and gas stations. Even Las Vegas, and our associations with the its architecture today, are a reflection of that style.