Starbucks Espresso Journey / Nendo

  • 18 Oct 2012
  • Retail Selected Works
© Daici Ano

Architects: Nendo
Location: Omotesando, 4丁目-3 Jingumae, , Tokyo 150-0001, Japan
Project Year: 2012
Photographs: Daici Ano, Hiroshi Iwasaki

A pop-up shop dedicated to Starbucks’ espresso drinks, in which visitors can learn more about drinks like lattes, cappuccinos and cafe mochas. We designed the space to be like a library, with bookshelves.

© Daici Ano

On the shelves, we positioned books with covers in nine different colors. Each color of book corresponds to a different espresso drink. Visitors can stroll around the space, freely pulling books off the shelves to read and choose the drink that best suits them.

© Daici Ano

At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler.

© Daici Ano

The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world.

© Daici Ano

Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Starbucks Espresso Journey / Nendo" 18 Oct 2012. ArchDaily. Accessed 20 Oct 2014. <http://www.archdaily.com/?p=282492>