Hublot Popup Store / Asylum

  • 08 Oct 2012
  • Retail Selected Works
Courtesy of The Hour Glass

Architects: Asylum
Location: Paragon,
Creative Director: Chris Lee
Design Director: Cara Ang
Designer: Simone Königshausen
Project Year:
Photographs: Courtesy of The Hour Glass

Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above; creating an illusion of a store that has popped up, inviting a sense of excitement and wonder.

Courtesy of The Hour Glass

The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.

Plan

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Hublot Popup Store / Asylum" 08 Oct 2012. ArchDaily. Accessed 28 Nov 2014. <http://www.archdaily.com/?p=279815>