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Hublot Popup Store / Asylum

  • Interior Designers: Asylum
  • Location: Paragon, Singapore
  • Creative Director: Chris Lee
  • Design Director: Cara Ang
  • Designer: Simone Königshausen
  • Photographs: Courtesy of The Hour Glass

Courtesy of The Hour Glass Courtesy of The Hour Glass Courtesy of The Hour Glass Courtesy of The Hour Glass

From the architect. Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, Asylum has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above; creating an illusion of a store that has popped up, inviting a sense of excitement and wonder.

Courtesy of The Hour Glass
Courtesy of The Hour Glass

The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.

Plan
Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Hublot Popup Store / Asylum" 08 Oct 2012. ArchDaily. Accesed . <http://www.archdaily.com/279815/hublot-popup-store-asylum/>