ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

i

Find the most inspiring products for your projects in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

  1. ArchDaily
  2. Articles
  3. Video: 2012 Yeosu Expo Hyundai Motor Group Hyper-Matrix

Video: 2012 Yeosu Expo Hyundai Motor Group Hyper-Matrix

Video: 2012 Yeosu Expo Hyundai Motor Group Hyper-Matrix

Created by media artist group : J o n p a s a n g, the Hyper-Matrix is an exhibition pavilion gathering which plays with the walls of the structure to create three-dimensional effects to the viewers. Designed to showcase Hyundai Motor Group, this represents how there are various applications of mechatronic solutions. Comprised of thousands of 30x30cm cubes that make up the facade of the structure, the blocks extrude from the surface of the walls to create a variety of patterns and configurations. Also entertaining are the viewers’ reactions which reveal the excitement surrounding the pavilion.

See more:

Articles
Cite: Alison Furuto. "Video: 2012 Yeosu Expo Hyundai Motor Group Hyper-Matrix" 19 Sep 2012. ArchDaily. Accessed . <http://www.archdaily.com/272221/video-2012-yeosu-expo-hyundai-motor-group-hyper-matrix/>