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Media Evolution City / JUUL FROST Architects

© Felix Gerlach © Felix Gerlach © Felix Gerlach © Felix Gerlach

From the architect. Media Evolution City officially opened in June and today more than 450 media people work in the building. The building houses small, medium sized and large media companies and the objective is to create a meeting place for innovation, business development and match making. JUUL | FROST Architects have opened JFA Studio – a Swedish showroom - in the building and have hereby moved into their own design.

© Felix Gerlach
© Felix Gerlach

New ways of working Media Evolution City is developed by JUUL | FROST Architects in close collaboration with Wihlborgs Fastigheter AB and Media Evolution which are responsible for running Media Evolution City. Frames for “new ways of working” characterized by collaboration, synergy and knowledge sharing is the result of the project. Hereby the building becomes a manifestation of the measures that the City of Malmö currently are initiating in order to support the city’s ongoing transformation process.

© Felix Gerlach
© Felix Gerlach

The city as metaphor Media Evolution City is programmed as “a city in the city” with streets, alleys and public facilities at floor level where informal and temporary meetings take place. Staircases function as meeting places that not only lead users and visitors around in the building but in combination with transparent glass panels actively expose the various activities that take place in Media Evolution City.

Plan
Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Media Evolution City / JUUL FROST Architects" 14 Sep 2012. ArchDaily. Accesed . <http://www.archdaily.com/271110/media-evolution-city-juul-frost-architects/>