After controversy struck when critics blamed “bad design” for inconvenient ticket refunds, the success of Zaha Hadid’s design for the London Olympic’s Aquatics Center was validated by the overwhelming approval from spectators. According to a survey conducted by the University of Westminster, 95% of the Aquatics Center spectators were satisfied with their experience and 85% thought the venue captured the “true spirit” of the Olympics.
Researchers from Westminster and University of South Australia surveyed spectators about their experiences at the Aquatics Centre, Greenwich Park and Wimbledon. Greenwick Park received a 92% approval and Wimbledon received 88%, while 88% of those surveyed believed the events could not have been staged in a better venue.
“Our preliminary analysis suggests positive outcomes for London 2012 organisers. Those attending the events were very satisfied with their experiences and impressed with the venues,” stated Andrew Smith, city tourism lecturer at the University of Westminster. But he added, “We should remember that these results were derived from research undertaken in the positive afterglow of an event.”
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