Multi-media Tower / Eric Owen Moss Architects

Architects designed a multi-media tower which will sit at the primary entrance of the re-developed zone in Culver City, .  The objective of the tower is to distribute art and other relevant content to the local and in-transit audiences passing by the site.

Further project description and more images after the break.

The re-developed zone already attracts in-car audiences who pass the site regularly on local thoroughfares.  The site will become even more popular for pedestrian traffic due to the construction of a new light rail line.  Because of this, and the fact that the 72 foot high tower will stand apart from the local buildings governed by the 56 foot height limit, the information the tower displays will be able to reach a large audience on a daily basis.

The media tower focuses on two different planning objectives. Internally, the spaces will be used to display art for local residents and workers.   Externally, the tower will provide culturally significant content and local information to all who pass the site by foot or in car.

 

The tower is constructed with five circular steel rings that are approximately 30 feet in diameter.  These rings are stacked vertically at 12 foot floor to floor intervals with five circular staircases connecting the levels.  The rings are staggered in plan in order to establish different viewing angles.  At each level, a projection screen will be oriented facing a different view such that users on the streets, driving on the freeways, waiting for the train, or already on-board a moving train, can experience the media being projected. The screen just above grade level will be used by local audiences and lead to the below grade portion of the project where a stage for speakers and performers is provided.

The media towers will be constructed in a prefabricated manner with all components shop fabricated and delivered to the site ready for assembly.

As seen on designboom.

Cite: Cilento , Karen. "Multi-media Tower / Eric Owen Moss Architects" 29 May 2009. ArchDaily. Accessed 25 May 2013. <http://www.archdaily.com/23457>

14 comments

  1. Thumb up Thumb down 0

    I saw this in person. It was a pretty cool ( expensive) monstrosity of steel construction. Mainly, I was struck by how close a mostly steel edifice could be approved to be built so close to primary power lines! They are like with in a few feet of this thing. An earthquake could shake the line on to thing rather easily..and as i said, its mostly made of steel.

    That silly rendering is not doing the project justice. you gotta see it!

  2. Thumb up Thumb down 0

    I am just not a fan of this Moss fellow. I can not find a personal connection to any of his projects. He’s like Eisenman times 5.

    that is all.

  3. Thumb up Thumb down 0

    I haven’t been blown away by any of his work either. This one in particular doesn’t really appeal to me. I feel it is another design promoting complexity for complexity’s sake. Not everything has to be deconstructionist and usually structures in this style tend to be rather ugly. I also believe that a big part of a good design is aesthetics – let the debate begin.

  4. Thumb up Thumb down 0

    The more I look at this form the more i like it. the building seems so simple and easy to slag off but there is so much within it. i would love to know what you all hate about it so much!

    “LUCAS GRAY” A! you say that aesthetics play a large part of good architecture!
    were you wearing two eye patches when you were looking at EOM work?

  5. Thumb up Thumb down 0

    Lucas Gray, not every architect is able to do this complexity. Not everything needs to be non-deconstructivist.
    And Moss has always created good sculptural architecture.

  6. Thumb up Thumb down 0

    I like Eric Owen Moss’ work for the most part, but I don’t like EVERYTHING he does; why can’t Lucas Gray have his opinion? Why does everyone have to be so confrontational?
    Love, people, love, love, love!

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