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  1. ArchDaily
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  3. Restaurants & Bars
  4. Spain
  5. Denys & von Arend
  6. SensasionS Catering / Denys & von Arend

SensasionS Catering / Denys & von Arend

  • 01:00 - 20 April, 2012
SensasionS Catering / Denys & von Arend
SensasionS Catering / Denys & von Arend, © Victor Hugo
© Victor Hugo

© Victor Hugo © Victor Hugo © Victor Hugo © Victor Hugo +18

From the architect. The table is set!

Whenever you try to create a brand from scratch, to corporatize, beautify or modernize a concept traditionally associated to low costs and immediacy, as it is the case with take away food retail, there´s always the latent risk of snatching at the same time the personal aura, the crafty feeling and the accesible appeal this type of commercial establishments usually have. Therefore, the operation of transforming a former basement garage, in downtown Sabadell, into a catwalk for "Haute Cuisine Pret-a- Porter" was evidently raised from the very begining as a major challenge that nendeed to harmonize all contradictions that such merger of concepts arose, while space distribution and overall branding needed to fullfill the needs of two quite distinct activities, address two different audiences, and promote, simultaneously, two ways of consuming high-class catering and low cost gourmet dinners.

© Victor Hugo
© Victor Hugo

Over a typical check tablecloth, configured from a combination of black, white and striped porcelain tile, a public access area was arranged by placing at its core, a large custom made varnished chipboard chip counter desk. This unique piece of furniture, which adds warmth to the otherwise monochromatic atmosphere, embraces a glass refrigerated showcase where the dishes are displayed, in the manner of jewelry pieces, under the light beams emanating from five pendant lamps with white chef hats as screens. The black walls and ceilings seem to want to go unnoticed if not for the esparto grass rope striping that integrates them into the space, providing at the same time additional texture, symbolism, and through perspective, a feeling of greater space depth..

© Victor Hugo
© Victor Hugo

The individual bottle racks that dot these walls, along with its blackboard portion and its undeniable outspoken fate end up refuting the initial shyness of the envelope. Color and graphics in the shop resemble the corporate image system designed for the brand, and this in turn is closely related to the aesthetics of the place, since they were born in parallel. This symbiosis becomes evident in the facade, which combines the graphic pattern of the tablecloth, the logotype, the coporate"values" (instead of colors), the chipboard chip, the transparency of glass and specific lighting as a prelude to an experience which aims to stimulate all the senses.

© Victor Hugo
© Victor Hugo
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "SensasionS Catering / Denys & von Arend" 20 Apr 2012. ArchDaily. Accessed . <http://www.archdaily.com/228071/sensasions-catering-denys-von-arend/>
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18 Comments

irena atkovska · July 23, 2012

SensasionS Catering / Denys & von Arend | ArchDaily http://t.co/R9JCUx6H via @archdaily

Umano_Estudio · June 05, 2012

Cuanto con tan poco #arquitectura #interiorismo #diseño http://t.co/bzCT5juo #bistro #chef

Suiteurbana · June 05, 2012

Cuanto con tan poco #arquitectura #interiorismo #diseño http://t.co/bzCT5juo #bistro #chef

pedro luis alba · April 24, 2012

SensasionS Catering / Denys & von Arend http://t.co/efMlDnVN #diseño #interiorismo

Suiteurbana · April 24, 2012

Cabos, cubos, toc luminicos, indumentaria = http://t.co/bzCXCTvi Serio, mu&#39serio. @Umano_Estudio @Alejo_Ferrari @mugutudotcom

James Lemanis · April 22, 2012

I like the simple #branding, but it would have been cool if the logo had been burned onto the OSB desk...
http://t.co/GjxzCYMz
#architecture

Iván Samuel Luz · April 22, 2012

SensasionS Catering / Denys & von Arend http://t.co/omZs9DNT #architecture

Santi Maggio Savasta · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/ZrhAJW4g #Architecture #Architettura

Eckhart Design Store · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/oeuVpVs0 #interiordesign

Frederico lucenno · April 21, 2012

SensasionS Catering / Denys & von Arend - Architects: Denys & von Arend Location: Sabadell, Spain Interior Designers... http://t.co/A0chHLpp

SashaLynne · April 21, 2012

Check out this bold space, SensasionS Catering / Denys & von Arend | ArchDaily http://t.co/8KYpl2uA via @archdaily

iarkitecture · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/W6voNkQM /v @archdaily

Safia Baroudi · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/pjyhauhT

Erik Joya · April 21, 2012

SensasionS Catering / Denys & von Arend: © Victor Hugo Architects: Denys & von Arend Location… http://t.co/PwOxt5Jf

Lao Y · April 21, 2012

RT @ArchDaily: SensasionS Catering / Denys & von Arend http://t.co/PLrnpBiW #architecture

14oraitaliana · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/86QqRZS4 #architecture

Archifront · April 21, 2012

SensasionS Catering / Denys & von Arend: © Victor Hugo Architects: Denys & von Arend Location… http://t.co/V8QUZhEa

Arquitectura · April 21, 2012

SensasionS Catering / Denys & von Arend http://t.co/MUw8akG3 #architecture

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© Victor Hugo

SensasionS Catering / Denys & von Arend