A di Alcantara® / Migliore + Servetto Architetti Associati

Architect: Migliore + Servetto Architetti Associati
Location: Fortezza Da Basso, Firenze, Italy
Client:  Alcantara®
Design Team: Ico Migliore and Mara Servetto
Date: January 2012
Photographs: Stefano Trovati © SGP

   

Ico Migliore describes it like this: “A place of discovery, reinterpreting a natural horizon through light, transparency and the suggestion of colour for Atelier Alcantara® and the launch of its innovative collection of bags and accessories.”

Alcantara® took part in Pitti Uomo 2012 with the first A di Alcantara® collection for men.
The MIGLIORE+SERVETTO ARCHITETTI ASSOCIATI architectural studio has designed and created a distinct concept for the occasion: a delicate enclosure of light and shade set in a landscape of discovery, punctuated by a series of lights.

Inside there is a central square that frames the products on display: an informal open-air agorà bordered by a continous seating element and a series of colours to create an “outdoor” environment – a glade in the middle of the woods.