JWT Bogotá Headquarters / AEI Arquitectura e Interiores

  • 01:00 - 27 February, 2012
JWT Bogotá Headquarters / AEI Arquitectura e Interiores, © Andrés Valbuena
© Andrés Valbuena
  • Architects

  • Location

    40 - El Colegio, Soacha, Cundinamarca, Colombia
  • Architects

    AEI Arquitectura e Interiores
  • Main Director

    Marta Gallo
  • Design Director

    Juan Pablo Campos, Natalia Heredia
  • Designers

    Laura Rosso, Ignacio Arciniegas
  • Area

    2300.0 sqm
  • Project Year

  • Photographs

© Andrés Valbuena © Andrés Valbuena © Andrés Valbuena © Andrés Valbuena +15

From the architect. JWT (J. Walter Thompson) Bogotá Headquarters. The main purpose of the architectonic design proposal is to create a yardstick adapted to the required needs through spacial organization so as to allow better performance at work since it not only looks for spacial comfort but for the complementary spaces to be within reach of everyone in a very efficient way.

© Andrés Valbuena
© Andrés Valbuena

The project was thought as a small city which organization starts basically from a clear ordering principle: a center, a plaza, an important gathering landmark created by two traffic lines resembling main city streets, orthogonal and intercepted. Streets as communication elements and as ending points which most of the time are open meeting points. Spaces such as the copying areas, the coffee areas and the formal meeting rooms are given to allow less displacement of people, thus contributing to the Company’s daily activities efficiency. This use was proposed from the inception of the project understanding the customer needs.

© Andrés Valbuena
© Andrés Valbuena

On the other hand, the offices image can be summarized within the precepts of sophistication, personality and exclusivity. Taking advantage of the “world made” multinational’s policy, whose philosophy is to add a touch of nationality to the office, we took again representative elements of our tradition and embodied them in a new, creative and innovative way thus creating a space that feels as a reinvented Colombia represented in its materiality.

© Andrés Valbuena
© Andrés Valbuena
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "JWT Bogotá Headquarters / AEI Arquitectura e Interiores" 27 Feb 2012. ArchDaily. Accessed . <http://www.archdaily.com/211299/jwt-bogota-headquarters-aei-arquitectura-e-interiores/>