The finalists of the international competition to transform the Carlsberg Brewhouse into an exciting, must-see Brand and Experience Center, was recently revealed. The competition sought to find proposals that would create a world-class attraction with a broad appeal to visitors who wish to be challenged, engaged and entertained by one of the world’s strongest brands. The main focus is on the transformation on the Brewhouse and the Elephant Gate but should also describe how Carlsberg Group can re-enforce, strengthen and further develop its presence in the Carlsberg site. More images and information on the finalists’ proposal after the break.
The Carlsberg Group received 64 entries in the prequalification stage representing more than 240 companies and 20 countries. Amidst fierce competition The Jury is pleased to announce the competing teams: 1 Wilkinson Eyre Architects (UK) MET Studio (UK) Tinker (NL) Hypsos (UK) Circus (UK)
5 Ralph Appelbaum Associates (UK) PLH Architects (DK) SYPartners (US) Scandinavian Branding (DK) The Visitor Attraction Company (UK) ARUP (UK) For more information on the competition, please visit here.