Location: BKO, Houttuinlaan 5a, Woerden, The Netherlands
Client: Besturenraad / BKO, Woerden
Interiors: De Vastgoedinrichter, Albergen, Gielissen, Eindhoven
Floor: ca 2200 sqm
Photographs: COEN! – Roy van de Meulengraaf
COEN! created a new working environment and identity layer for the ‘Besturenraad / BKO’. These two organizations are going to cooperate more intensively at a new location and take care of two denominational types of education in the Netherlands: Catholic and Protestant. The aim of this project was to visually connect the shared goals and principles of both organizations.
For the design of this story COEN! used The Book as a metaphor. Apart from the Christian and Catholic values a book also consists of structure, text and image. You see stained glass patterns, metal grids based on the golden section and special text prints with a message. The relation between faith and education is also subtly made clear by DNA patterns and golden ‘office altars’.
The eccentric and ornate atmosphere of religion has always fascinated a great many people. In addition, a new religion has developed with a belief in the global economy and with materialism as the one God. As people continue to search for new forms of spiritual enrichment, space is also created for new types of religious experience, Catholicism and spirituality. This search for new meaning leads to inner reflection. Coen van Ham delved into the tension that exists between the material and the spiritual. The result was a new logo based on the cross.
This logo is based on a reversal. Will you choose the deeper spiritual value or the material value on the surface? Do you believe in God, in yourself, or in the power of the economy? Or perhaps you believe in a material as well as a spiritual world?