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TEDx: Hedonistic Sustainability / Bjarke Ingels

In this video Bjarke Ingels shares his enlightened view on Hedonistic sustainability, challenging the misconception that one must give up a portion of their comfortable lifestyle in order to live sustainability. Ingels counteracts that delusion with examples that illustrate the possibilities of sustainable buildings and cities increasing life quality. He encourages architects to embrace their expanded roles of becoming “designers of ecosystems” by creating a world where our presence is not seen as detrimental to our environment through the integration of our “consumption patterns and leftovers” into our natural world. Ingels is optimistic as he shares Hollywood’s copy of BIG’s Denmark Pavilion for the Shanghai 2010 Expo in Iron Man 2. Ingels states, “If Hollywood starts ripping off sustainable architecture to portray science fiction it could be a sign we are moving towards Hedonistic sustainability.”

Reference: TEDxEast

Cite:Karissa Rosenfield. "TEDx: Hedonistic Sustainability / Bjarke Ingels" 28 Jan 2012. ArchDaily. Accessed . <http://www.archdaily.com/203599/tedx-hedonistic-sustainability-bjarke-ingels/>