TEDx: Hedonistic Sustainability / Bjarke Ingels

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In this video Bjarke Ingels shares his enlightened view on Hedonistic sustainability, challenging the misconception that one must give up a portion of their comfortable lifestyle in order to live sustainability. Ingels counteracts that delusion with examples that illustrate the possibilities of sustainable buildings and cities increasing life quality. He encourages architects to embrace their expanded roles of becoming “designers of ecosystems” by creating a world where our presence is not seen as detrimental to our environment through the integration of our “consumption patterns and leftovers” into our natural world. Ingels is optimistic as he shares Hollywood’s copy of BIG’s Denmark Pavilion for the Shanghai 2010 Expo in Iron Man 2. Ingels states, “If Hollywood starts ripping off sustainable architecture to portray science fiction it could be a sign we are moving towards Hedonistic sustainability.”

Reference: TEDxEast

 
 
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dave says:

There’s a big problem with the argument that people don’t have to give up some of their standard of living in order to live sustainably. It depends on which people you’re talking about. Unfortunately it doesn’t really apply to the decision makers and developers who build buildings and determine what cities will look like. Their standard of living is already absurdly high and it’s subsidized by wasteful polluting energy sources, the wars we fight over them, the industries that subsidize those sectors, the exploitation of workers, the exploitation and ruination of land and climate and the disaster capitalism that profits from it, the list goes on and on, etc.

To live sustainably we’ll need to upend certain energy/political power structures (oil/weapons manufacturers/conservatives – for example) that are very wealthy and who’s leaders live incredibly lavish and therefore wasteful lifestyles.

While it’s true that average people’s lifestyles would probably be overall better (more healthy and enjoyable) if sustainability were more common, the rich people who build buildings and who run our planet would have to sacrifice a fair amount of their luxurious lifestyles (including ridiculous things they even take for granted at this point like 4th homes) in order to pay for these better buildings and better cities for the rest of us.

That’s the underlying problem. Optimism isn’t enough to change the bottom line on why things aren’t changing despite the market necessity for them to change. The people who’ve got their thumbs on the scale aren’t going to let up. They’ve made that patently obvious in conservative politics recently.

Maybe in Denmark the wealthy are willing to be better humanitarians, and that’s great, and it’s probably why they have the happiest people on the planet according to the yearly ranking. But in America, China, Germany, etc… the wealthy aren’t willing to give up anything. They only want more. And they want it by forcing average people to make more sacrifices, not fewer.

We’re certainly not seeing any hint that our wealthy are seriously interested in making the lives of average people better via green buildings, cities, working conditions, etc. Why? Because it’d mean their absurdly cheap profit driven developments would have to cost more. Their investors won’t accept smaller dividends.

Some of our more liberal leaders are always advocating for a better life for the 99%, but they’re overwhelmed by the number of wealthy people in America who are just callous and corrupt and wasteful, and became rich precisely because they were callous and corrupt and wasteful.

 
# January 28, 2012 at 18:22
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    alf.hopkins says:

    bjarke is incredibly naive and i am sorry that he continues to be given a platform to spout a philosophy that is clearly uninformed about the realities of the carrying capacity of the planet. 7 to 10 billion people cannot live on the earth in the manner that people in “first world” countries currently do.

     
    # January 28, 2012 at 22:55
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      K says:

      Come on, guys. He just proposed a different way of thinking for a problem we haven’t found the answer. In fact, I think Bjarke got this point that we should design the environment not just simply add the cool features or gadgets of sustainability in the buildings. So if you got any better idea, please speak instead of criticizing people who try to make the difference.

       
      # January 29, 2012 at 07:49
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sdw says:

Entertaining….. witty even.
However, this kind of architectural gestures of ‘Social Programming’? of Koohass, MVRDVs like usually propose very violent scheme interms of architectural quality despite of thier rather naive intentions.

To put it simply, they usually have only ‘Ideas’. The rest is for their ‘Consultants’(structure etc….)
Architecture is more than just implementing raw ideas to the physical world I honestly believe…..

 
# January 28, 2012 at 20:37
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Martin Hedin says:

Is it just me, or did he in fact not explain how to not give up a portion of our comfortable lifestyle? To me he just said that we must not, then just presented his projects. The projects are good projects, but they do not address, that for example: the Copenhagen-Malmö area do have the possibility to construct this type of infrastructure because of economical strength of the region. The same does not apply to other, not as rich parts in the world. His proposals are only possible in a economically unbalanced world. Sweden / Denmark are vitally dependent of other countries doing their dirty work for them, for example production of goods on terms Scandinavians themselves would never accept.

 
# January 29, 2012 at 08:30
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H-J says:

Kudos for his t-shirt.

 
# January 29, 2012 at 10:06
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mvb says:

…Moving a sculpture from Denmark to China is a very sustainable idea…

By the way, Bjarke has a bike, but also he owns a Porsche.

Can you see the hypocrisy?

 
# January 29, 2012 at 11:25
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    H-J says:

    You know what’s really sustainable? Suicide…

     
    # January 30, 2012 at 05:09
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    Anvil says:

    @mvb
    If you’ve watched other lectures or read his book (Yes is More.) You’ll understand that ships that go from Europe to China are usually empty or filled with water (so the ship has enough weight). So the sculpture (and water) were moved by a ship that would go to China anyway, and he was just taking advantage of that. So in a way you could say that it’s sustainable, because the transport of the sculpture doesn’t add any extra pollution.

     
    # January 30, 2012 at 10:24
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      antonia says:

      Yes, of course! that is what he will say in his lectures! He is a super salesman, and could sell sand in Sahara. The facts surrounding the whole Expo-project are a lot different. The water did not go on an empty ship back to China!. The water used in the Danish pavilion was local Shanghai water. And while everybody cheered and praised Mr. Ingels for his wit and talent, an army of Chinese construction workers slaved on a 24 hour schedule to finish the white pavilion, in hyper-toxic conditions. Well planned, well thought, Well done! – so sustainable!

       
      # January 31, 2012 at 16:04
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maria-elena says:

Yes, I’ve heard that some people work for BIG for FREE, while the others – Asians are poorly paid. Hedonistic sustainability? Come on, Bjarke, give up a portion of YOUR comfortable lifestyle, go ahead :)

 
# January 29, 2012 at 18:48
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flytoget says:

O well. Just another TED clown spredding his/her cluelessness to the “world”.

 
# January 30, 2012 at 04:59
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mariam says:

If I had the Hubble telescope I couldn’t find my interest in anything this clown has to say.

 
# January 30, 2012 at 10:32
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antonia says:

Finally! I have been waiting for someone to show some resistance to the sales pitches of Bjarke Ingels. No doubt he is an excellent performer and speaker, he is quick and has a huge talent for trendspotting and sweet talking. But he is NOT the “new davinci”, “Le Corbusier”, “God of Architecture”, “Mr. Sustainable” etc. etc. Come on! enough now!
What he does he does good – but stop praising every step he makes. And stop praising his greenwashing-monologues! His “Hedonistic Sustainability” is just smart talk and clever punch lines! It will not safe our cities, or solve safe the climate. If everything was build the way Bjarke preaches it would demand more financial resources, energy and material than “conventional” sustainable design. And I think his hyper-optimistic “YES is more” approach is naive way beyond what is good!

 
# January 31, 2012 at 15:48
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2:19 AM Jan 29th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/jizBbxjx via @zite

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3:57 AM Jan 29th

Do you have to give up a comfortable lifestyle to live sustainably? http://t.co/tk6RfDCb

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3:59 AM Jan 29th

Do you have to give up a comfortable lifestyle to live sustainably? http://t.co/tk6RfDCb

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5:44 AM Jan 29th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/9bwlUjjx Interesting video talky talk.

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6:10 AM Jan 29th

ビャーケ・インゲルスの2011年5月9日TEDxでプレゼンテーション。テーマはHedonistic(享楽主義的) Sustainability。「サスティナビリティを楽しんじゃえ!」というメッセージととった→http://t.co/acbOrko3 via @archdaily

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6:12 AM Jan 29th

Do you have to give up a comfortable lifestyle to live sustainably? http://t.co/tk6RfDCb

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6:41 AM Jan 29th

ビャーケ・インゲルスの2011年5月9日TEDxでプレゼンテーション。テーマはHedonistic(享楽主義的) Sustainability。「サスティナビリティを楽しんじゃえ!」というメッセージととった→http://t.co/acbOrko3 via @archdaily

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6:43 AM Jan 29th

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/KH9u8QFb

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6:53 AM Jan 29th

This is great…#TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/aGGLAQug via @archdaily @bjarkeingles #BIG

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7:03 AM Jan 29th

This is great…#TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/aGGLAQug via @archdaily @bjarkeingles #BIG

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9:25 PM Jan 29th

Quality of life is being really happy with yourself and the life you lead. Sustainability is all about people http://t.co/k72SJmbo

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9:25 PM Jan 29th

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/1vdRH7b2 via @archdaily

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9:50 PM Jan 29th

@about_people The link http://t.co/1vdRH7b2

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12:28 AM Jan 30th

Video del Principal de BIG Bjarke Ingels http://t.co/8w3mZiY4

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12:53 AM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/xCZwnHE9 via @archdaily

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1:17 AM Jan 30th

You know that scary socialist Europe that Mitt's always on about? Doesn't seem so bad in this TEDx talk. http://t.co/sMNSOleS

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5:03 AM Jan 30th

Brilliant ideas by BIG: Hedonistic Sustainability / Bjarke Ingels http://t.co/U8b7tFVC #architecture #green

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5:35 AM Jan 30th

ugh. some of the @archdaily comments re: bjarke are moronic. owning an old porsche and bike ain't hypocritical. http://t.co/2VC0JfPq

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7:37 AM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/cM4jbAzy #architecture

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8:57 AM Jan 30th

BIG sustainability…
http://t.co/2qRZJw6q
#bjarkeingels #sustainability #architecture

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9:56 AM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/4R3fc8eR via @archdaily

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2:00 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/h5y26vLj

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2:04 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/h5y26vLj

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2:52 PM Jan 30th

RT @SDEurope | TEDx Hedonistic Sustainability | @BjarkeIngels
http://t.co/MsJ6ixhY

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3:03 PM Jan 30th

Hedonistik sürdürülebilirlik nedir? Ai Wei Wei'yle ve Iron Man 2'yle alakası nedir? http://t.co/kx6o90Jg

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4:05 PM Jan 30th

RNL

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/txXmxkBR via @archdaily

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4:06 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/PhmxpqMW via @archdaily

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4:25 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/2bCqsZzX

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4:48 PM Jan 30th

RT @RNLDesign: TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/XcJoZowW via @archdaily

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7:39 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels | ArchDaily http://t.co/uu1ACPsI via @archdaily

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9:48 PM Jan 30th

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/h5y26vLj

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9:54 PM Jan 30th

Love him or hate him, but he knows how to make sustainable architecture look sexy…Hedonistic Sustainability / BIG – http://t.co/VTMUDk7B

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12:38 AM Jan 31st

Fantastic video from #TEDxEast by @BjarkeIngels http://t.co/GygPVfMV #hopeforarchitecture

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10:00 PM Jan 31st

Yes! #Green does not mean sacrificing comfort || Bjarke Ingels talks Hedonistic #Sustainability || http://t.co/cs1FblL5 via @archdaily

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2:14 PM Feb 1st

TEDx: Hedonistic Sustainability / Bjarke Ingels http://t.co/cM4jbAzy #architecture

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6:38 PM Feb 9th

@andysstudy @challies TED talk "Hedonistic Sustainability" worth a watch, presents another view http://t.co/SiuGeSr8

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1:46 AM Mar 6th

sustainability ≠ sacrifice? (so says bjarke ingels of BIG architects) http://t.co/O44HNs4t #eng326

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8:40 PM Apr 11th

Because hedonistic is a word that defines me http://t.co/1UcSXq9O

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8:01 PM Apr 12th

Because hedonistic is a word that defines me http://t.co/1UcSXq9O

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