wonderful point you made. the idea of the IKEA ad is terrific – I appreciate its playfulness. as architects (or architecture students) we are often very critical, but every now and then it would do a world of good to just look, and be more positive.

lovely, IKEA.

for a long time i’ve been so annoyed by the tone on this forum. it’s hard to find a place where people are more critical. guess this is just the way architects are. pretty frustrated, dreaming about recognition, but in the meantime complaining about almost every new project they see. i can do it better! poor plan! that section needs work. bla bla bla.

we could all learn by being more positive towards eachother.

great ikea-ad btw.

and no one here at the office got it at first look. i guess architects have more difficulty in getting abstracted enough to see something other than a floor plan. a bad floor plan.

The kitchen campaign they made was one of the gretaset i have seen though.

http://demo.fb.se/e/ikea/dreamkitchen/site/default.html

I’m a big advocate of good minimal clean graphics, but this… I don’t know what it’s trying to sell. It’s far from evoking one’s ‘dream home’, with next to nothing in offering a sense of inhabitation.

they left one out,
‘dumb’

that is all.