“Parallel life styles” and similar terms are usually used by cultural and social analysts who are involved and interested in Iranian and it’s about the situation in Iran; vast varieties of people and lifestyles in the country, including “the most traditional” in the villages and small towns, up to the most modern ones in metropolitans (and of course it’s not one and the same with the official administration image of Iran, nor the western propagandas).

Big cities in Iran, like the others in all over the world, are almost constructed and developed with an “International Style” approach , and we, as the young generation of middle class, were born and grown up in “International Style” apartments with open kitchen and rationalistic windows but unqualified in construction and spatial classes.
So such these spaces are not unfamiliar to the middle class Iranian.

There is a great and impressive contradiction and paradox implying here: in countries like Iran (traditional, old, and if you like “third world”) there’s always a strong desire to be or becoming modern. In such countries, people have the modern -images of their future. On the other hand “western eye” generally expect and prefer the “traditional” and “regional” images of these countries: kind of romantic look. You can see this kind of approach in the architecture, cinema an paintings which were honored by westerns. In fact, most of the times you choose those works of us which is obviously “exotic”, “exaggerated” and “artificial” for us.
If you want we can talk more about it

And especially about this project:
I don’t wanna speak about our problems or different tastes in Iran or anywhere else, but I think it’s important to know: the site of this villa is located near Tehran and it’s a country part which is very expensive and just the elites can afford to habitat in there. The only characteristic point of the site is its good weather and view and nothing more, there’s no historic or cultural attributes. The owners of the villa are young family who lives in London (for their post graduate education) and they come to Iran once or twice a year for vacation.

tnx for your attention.