Thomas Park has compiled a gallery of all 357 of Apple’s stores from all over the world. The images are pulled directly from Apple’s own website and include information about where the store falls among the 357, where it is located and when it was opened. Park’s initiative was sparked by the desire to detect the evolution in Apple’s strategy of storefront design. Apple’s retail architecture shows the success of closely adhering to design principles in the visual branding of products, the products themselves, and the environment in which they are actually sold. Apple has a simple, crisp and sleak design that comes through in their products and in their stores and give off the same feeling of reliable design.
More after the break.
Since opening of the first store in 2001, Apple has continued to provide top sales of its products. Park notes that this is due to their remaining faithful to the way their products are designed: “natural materials, understated aesthetics, and daringly innovative processes”.
Scrolling through the 357 images, arranged in order of opening date, the conventions of Apple’s marketing techniques are apparent – the same principles applied to each of their products. From the simple and natural tones of color to the bright moments illuminated to contrast against the slick finishes. Its logo is simple, recognizable and customizable. This is evident in their products and in their approach to storefront design where each location, though follows guidelines, does not adhere strictly to the rules.