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  6. Ferrari Factory Store / Iosa Ghini Associates

Ferrari Factory Store / Iosa Ghini Associates

  • 01:00 - 28 October, 2011
Ferrari Factory Store / Iosa Ghini Associates
Ferrari Factory Store / Iosa Ghini Associates, © Gianluca Grassano
© Gianluca Grassano

© Gianluca Grassano © Gianluca Grassano © Gianluca Grassano © Gianluca Grassano +6

From the architect. Ferrari Factory Store of Serravalle Scrivia, entirely designed by Iosa Ghini Associates, is located outside McArthur Glen Outlet in Serravalle Scrivia. For the first time in the history of Ferrari Stores an entire building has been designed to accommodate the store. The building enjoys a privileged position as one of the first structures of the Outlet visible from the main parking area and access roads, for this reason it was designed with an exterior that immediately identifies it at 'Ferrari space"

© Gianluca Grassano
© Gianluca Grassano

The building of approximately 370 sqm is characterized by a large glass gallery that recalls the image and feel of Formula One box, immediately projecting visitors in the Ferrari world.

From a technical point of view the glass gallery is highly innovative with a curved face without mounting posts and bars that permit total visibility inward and outward. The curved glass panels are assembled using a frameless anchor system, i.e. without mounting supports but with ultra light and clips that guarantees the perception of material continuity between the plate glasses and provides lightness to the whole system.

© Gianluca Grassano
© Gianluca Grassano

Climate control of the glass gallery is effected by a system of air circulation that takes advantage of the motion of air convection, allowing for the passive cooling by natural induction. This natural system is supported by a forced air system that may be activated when climate conditions require it. In addition, the exterior glass envelope is treated with special UV protection films as well as a screen prints that reduces sun rays for energy savings as required by national standards for the sector.

© Gianluca Grassano
© Gianluca Grassano

Beyond the glass gallery there is the commercial space. As in all Ferrari Stores the merchandise areas are: the zone for Ferrari fans is designed with aluminium slats of high flexibility, in the luxury zone the display windows use soft materials, brushed leather and polished lacquer, in the children's zone both systems are integrated : slats and display windows finished in yellow lacquer. A shaped false ceiling outlines the design of the ensemble and follows the path of visitors. The design of the areas is tightly connected to the design and graphic project specific to each Ferrari Store.

© Gianluca Grassano
© Gianluca Grassano

The graphic style is integral part of the project, in a personal vision of Iosa Ghini Associates of the architectural space, where the three dimensions meet to obtain an encompassing area able to capture all senses, to transmit an engaging idea through a physical and iconographic interpretation.

Text provided by Iosa Ghini Associates

© Gianluca Grassano
© Gianluca Grassano
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Ferrari Factory Store / Iosa Ghini Associates" 28 Oct 2011. ArchDaily. Accessed . <http://www.archdaily.com/178388/ferrari-factory-store-iosa-ghini-associates/>
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19 Comments

Nima Mousavi · July 29, 2013

I do not feel speed , I do not feel like I'm driving a ferrari , it's just red, all it has got from ferrari is the color ?!!

I can not FEEL Ferrari there !!

Jose Ismael Fdz. · July 23, 2012
???????? · July 21, 2012

Ferrari Factory Store / Iosa Ghini Associates | ArchDaily http://t.co/JbI63ikM via @archdaily

Simon Thompson · January 07, 2012

Ferrari Factory Store / Iosa Ghini Associates | ArchDaily http://t.co/dDZgkNIX via @archdaily

RENDER Solutions · November 01, 2011

Architecture: Ferrari Factory Store http://t.co/ycfcn2DG

sara mag · October 31, 2011

Ferrari Factory Store / Iosa Ghini Associates http://t.co/5zVldDtT

Chris Taylor · October 31, 2011

Ferrari Factory Store by Iosa Ghini Associates is gorgeous #architecture http://t.co/fMwHRd33

Adam Saf. · October 31, 2011

Ferrari Factory Store / Iosa Ghini Associates | ArchDaily http://t.co/cHZ806ke

pezhman · October 30, 2011
cesar marin · October 30, 2011

Ferrari Factory Store / Iosa Ghini Associates http://t.co/KQrTZNy7

Jon Stephens · October 30, 2011

One of the best "on brand" architecture projects ever. http://t.co/gB4AsaVr #design #retail #branding #architecture #Ferrari

Fer Molina · October 30, 2011

Ferrari Factory Store / Iosa Ghini Associates http://t.co/LaYZiBB1 via @archdaily

mifachada · October 30, 2011

Ferrari Factory Store / Iosa Ghini Associates http://t.co/pjdY4Siu

waparquitectura · October 30, 2011

Ferrari Factory Store / Iosa Ghini Associates http://t.co/Jvq6jBBp

Bande Á Part · October 30, 2011

*Ferrari Factory Store-Alessandria, Italy* http://t.co/LfovcDbL

Xander · October 30, 2011

It is not dynamic -neither interior, nor exterior....it should represent movement and speed!

laila ghalaini · October 29, 2011

COMPLETE FAILURE!

Did Gigazuri Daud · October 29, 2011

<3 RED <3

James · October 28, 2011

Completely fails to live up to Ferrari's designs in my opinion. Unfortunate.

Martin Hedin · October 29, 2011 01:33 AM

why?

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© Gianluca Grassano

法拉利工厂店 / Iosa Ghini Associates