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  1. ArchDaily
  2. Projects
  3. Museums & Exhibit
  4. Somalia
  5. Kauffmann Theilig & Partner
  6. 2011
  7. Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann

Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann

  • 01:00 - 13 October, 2011
Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann
Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann, Courtesy of  kauffmann theilig & partner
Courtesy of kauffmann theilig & partner

Courtesy of  kauffmann theilig & partner Courtesy of  kauffmann theilig & partner Courtesy of  kauffmann theilig & partner Courtesy of  kauffmann theilig & partner +9

  • Architects

  • Location

    Frankfurt, Germany
  • Area

    10800.0 sqm
  • Project Year

    2011
  • Photographs

    Courtesy of kauffmann theilig & partner

From the architect. Frankfurt's Festival Hall once again played host to Mercedes-Benz at the IAA International Motor Show (September 13 - 25, 2011) where the "pulse" of a new generation of automobiles was on display. The exhibition design by architectural firm Kauffmann Theilig & Partner and Frankfurt-based Atelier Markgraph was a continuation of this years running-theme: 125 years since the invention of the automobile. This is the 9th consecutive collaboration between the two.

Courtesy of  kauffmann theilig & partner
Courtesy of kauffmann theilig & partner

An original image awaits visitors upon entering the historic-domed space, continuing the creative tradition of Mercedes-Benz at the IAA: along the longitudinal axis of the Festival Hall, visitor ranks on the north side and a vast stage on the south side are sharply juxtaposed. Both rise up, reaching towards the suspended midnight-blue dome.

Courtesy of  kauffmann theilig & partner
Courtesy of kauffmann theilig & partner

Along the side of the stage spans a 1200 m2, silver anodized and brushed aluminium sculptural band with the Mercedes-Benz trademark. In the center of this sculptural band lies a staggered, kinetic media stage from which a continuous display-cycle of drama arises. A 40x12 meter, 4 megapixel LED installation bears the central theme of the exhibition space, an animated pulse, giving rhythm to the visitor experience before the unveiling of vehicles.

Courtesy of  kauffmann theilig & partner
Courtesy of kauffmann theilig & partner

From the entrance of the Festival Hall, visitors steadily rise to a height of 15 meters by escalator, where a breathtaking view over the entire exhibition awaits. From there, a nearly 650 meter route, through intimate, terraced spaces, return visitors to the ground floor. An optimal view of the media stage was intentionally designed through the entire experience. On all exhibition floors, the glass railings, long edges, and built-in seating areas open new vistas and perceptions for visitors, who can leisurely move between the show on one end and information on the other. On all three levels, visitors experience well-structured and clearly arranged vehicle areas, historical artefacts and media installations.

Courtesy of  kauffmann theilig & partner
Courtesy of kauffmann theilig & partner
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann" 13 Oct 2011. ArchDaily. Accessed . <http://www.archdaily.com/175212/mercedes-benz-at-the-frankfurt-festival-hall-kauffmann-theilig-partner/>
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21 Comments

André Amaral · January 25, 2012

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner | http://t.co/YnwO6Avs via @archdaily

Park Place · October 24, 2011

How do you create a display (and a temporary one to boot) that reflects 125 years of MB history? @ArchDaily explains. http://t.co/GvqDKwNW

Tremendis Wendis · October 21, 2011

How do you create a display (and a temporary one to boot) that reflects 125 years of MB history? @ArchDaily explains. http://t.co/GvqDKwNW

James Booth ? · October 21, 2011

How do you create a display (and a temporary one to boot) that reflects 125 years of MB history? @ArchDaily explains. http://t.co/GvqDKwNW

mbusa · October 21, 2011

How do you create a display (and a temporary one to boot) that reflects 125 years of MB history? @ArchDaily explains. http://t.co/GvqDKwNW

Roman Milo · October 15, 2011

R @alexschreyer: temporary exhibition: RT @ArchDaily #Mercedes #Benz at the #Frankfurt Festival Hall http://t.co/l6kmzQCb #architecture

Jonathan Smith · October 15, 2011

Mercedes-Benz at the Frankfurt Festival Hall. http://t.co/zmsoeeYV

leaflette · October 15, 2011

RT @nicholaspatten: Mercedes-Benz at the Frankfurt Festival Hall. http://t.co/DJHVWrmI

Nicholas Patten · October 15, 2011

Mercedes-Benz at the Frankfurt Festival Hall. http://t.co/zmsoeeYV

Sudhir Sharma · October 15, 2011

RT @ArchDaily: Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner http://t.co/0hGIVWnR #architecture

Fernando Romero · October 14, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner http://t.co/87NLAgKk #architecture

Aibek Boranbayev · October 14, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner | ArchDaily http://t.co/JZUEwCBt via @archdaily

Javier Guiñales · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner | ArchDaily http://t.co/Yu2q4X4C via @archdaily

Elise Japan · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner | ArchDaily http://t.co/97dHJuPH

Dillon Rhodes · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner | ArchDaily http://t.co/iAVm6ACM via @archdaily

daqb design · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner http://t.co/87NLAgKk #architecture

Santi Maggio Savasta · October 13, 2011

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ArchitecturePassion · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner: Courtesy of Kauffmann Theilig ... http://t.co/MzhlNmIi

Architype Review · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner: Architects: Kauffmann Theilig & Part... http://t.co/mVxZRRrJ

Corporate Punk · October 13, 2011

Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner: Courtesy of Kauffmann Theilig & Part... http://t.co/zaXez1c3

Jordan A McMullen · October 13, 2011

via @archdaily Mercedes-Benz at the Frankfurt Festival Hall / Kauffmann Theilig & Partner http://t.co/aINZYtnw #Architecture

···

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Courtesy of  kauffmann theilig & partner

法兰克福的梅赛德斯-奔驰展厅 / Kauffmann Theilig & Partner