LocationVia Versilia, 55042 Forte dei Marmi Lucca, Italy
From the architect. In occasion of the opening of the new flagship store in Versilia, Italy, Philipp Plein chose to collaborate for the first time with AquiliAlberg, a Milan-based architectural and design studio. AquiliAlberg’s sculptural portal anticipate the fashion designer ultra-contemporary and luxurious world.
The store, that counts as the seventh mono-brand store in Europe, faces the central Via 4 Novembre in a well-known and worldwide appreciated location where mountains and seaside create one of the most suggestive and sunny Italian backdrops. To accompany the opening, there is an inauguration cocktail party and guests with an international flair. Forte dei Marmi represents an exclusive way of approaching life, style, luxury, fashion and beauty.
The 32 year old designer Philipp Plein has many reasons to open his new store in the Tuscany: “PHILIPP PLEIN represents elegance and luxury, along with a balanced mix of rebellion and Rock ’n’ Roll. Our fashion symbolizes a glamour lifestyle. Forte dei Marmi is the ideal place for the store opening: the appeal of the town is perfect for the brand. After the openings in Vienna, Kitzbühel, Saint-Tropez, Monte Carlo, Cannes and Moscow we are happy and excited to continue our retail concept in Forte dei Marmi” states Philipp Plein.
The new PHILIPP PLEIN store receives the customers in an ultra-contemporary and luxurious dimension that is out of the ordinary. The architectural firm AquiliAlberg designed an area of 50 square meters, where every detail is studied in order to create a unique atmosphere. Luminous, relaxed, in perfect balance with the exclusive harmony that Forte dei Marmi enjoys. The Forte dei Marmi store presents originality and detail richness. A store one of a kind. There is a suggestive impact from the multi-faceted portal in Corian® that covers the entrance, modern interpretation of the tipical “bugnato” of renaissance palaces. Precious material completely in white, is illuminated with ample windows and glass for the interiors. Lava rock is used for the flooring, mixed surprisingly with herringbone parquet. Display elements alternate in a refined dynamic, lacquer, chrome and ostrich skin.
Panels covered in the same materials are used behind the chrome racks, reinterpreting 17trh century boiseries. The space is divided by a walkway that connects two full length mirrors placed laterally, a spectacular interpretation of the fashion runway. In the rear, the famous skull covered in CRISTALLIZEDTM- Swarovski Elements, recurring presence in the world of PHILIPP PLEIN, dominates the scene, closed in a crystal casin. A project where the pure and minimalistic aesthetic of the PHILIPP PLEIN Home Collection harmoniously blends the exclusive fashion collection designed by the young and talented fashion designer. A luminous, dynamic and inviting place to enjoy the sunny side of life with PHILIPP PLEIN.
Text provided by AquiliAlberg