City Square Miami / ADD Inc

© ADD Inc

ADD Inc shared with us their proposal for City Sqaure , a multi-phase, mixed use project which integrates digital media and architecture to restructure Miami’s Performing Arts District. City Square is an elaborate urban design scheme that is comprised of two gleaming “media towers,” intended to bring brightness and excitement to Miami’s premiere arts and entertainment hub.

More on City Square Miami after the break.

© ADD Inc

This ambitious urban design plan also includes a 1,600 car parking garage, a retail plaza, and a residential tower. The project focuses on the scale of the pedestrian, rather than the vehicle, the flow of foot traffic is uninhibited by the urban elements.

© ADD Inc

The advertisements on the façade of the towers is grand and dramatic, aiming to advertise to as broad as range as possible, and attract to its assortment of municipal uses; civic, educational, cultural, informational, media, advertising, and branding. The nearby Arsht Center for Performing Arts can be thought of as the initial phase of this construction; this district is expected to become renowned for its drama both inside and outside of the theatre.

Architect: ADD Inc
Location: Miami, Florida,
Project Area: 10 Acres
Client:  Maefield Development
Program: Project Components, Parking Garage: 1,600 cars, Media Towers, Retail: 2,450,000 sf
Renderings: Spine 3D

Cite: Edwards, Sarah. "City Square Miami / ADD Inc" 28 Aug 2011. ArchDaily. Accessed 24 May 2015. <>
  • Mike Lydon

    You can’t, in all honesty, claim that this project is “scaled to the pedestrian, rather than the vehicle.” With 1,600 parking spaces and a gigantic electronic billboard aimed at people driving past this location on the highway, its design starts with the automobile.

    • l warno

      … in that case this design expertly caters to the context. Miami is all about the automobile. Much of it’s interesting architecture is parking buildings.

  • ivan

    come on man, that 3D is just structural tower with giant LCD screen!?, what is that?!, no time for a better image information!?

  • Scott

    This article is not well researched. Although this project was a possibility at one time- this story is very dated. Another developer purchased the land this project was going to be built on. This project will not be happening in Miami and certainly not happening on the original proposed land used in the sketches. Also, as I understand it, the project did not meet the proper guidelines for digital signage required by city, county, state and federal agencies.