Is a New Apple Retail Store coming to the Third Street Promenade?

We’ve reported two stories this week so why not a third! Rumors have surfaced that tonight the proposal for a transparent glass ceiling commercial building on the Third Street Promenade in Santa Monica by an unnamed retailer could be the newest Store. According to the Santa Monica Planning Commission report, “The proposed one-story, 34-foot high commercial building will feature an expansive floor-to-ceiling height accentuated by a transparent glass ceiling. The front façade will consist entirely of transparent glass panels that will project five feet from stone paneled side walls.”

Other signs it may be Apple; the report continues, “The applicant will offer all full-time retail employees a $100 monthly transit subsidy towards the purchase of transit fare and a $20 per month bicycle reimbursement subsidy for improvements, maintenance, and service. In addition, secure bicycle parking for employees of the building will be located in the basement level.”

Earlier this week we shared with ArchDaily readers that Apple has revealed their plans for the iconic Fifth Avenue Cube in NYC.  As the sign surrounding the cube states, “We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.”

And we also shared with readers that Foster + Partners are indeed the architects for the new Apple Campus in Cupertino. Take a look at Apple’s latest innovative design, a circular almost spaceship looking object that won’t even have a straight piece of glass in the building.  Steve Jobs shared, “We’ve used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building… It’s pretty cool.”

Therefore, with its signature use of glass and employee perks could the rumors be true?  We will be sure to keep you up to date.

Cite: Minner, Kelly. "Is a New Apple Retail Store coming to the Third Street Promenade?" 17 Aug 2011. ArchDaily. Accessed 24 May 2015. <>
  • Andrew

    Apple’s supposed commitment to green technologies and recycling can’t be that strong when they’re building stores like this. How much energy will it take to heat and cool the interior? Give me a break.

  • Ralph Kent

    Yes, Andrew, but you’ve also got to remember Apple’s very clear commitment to style over functionality, which always has to trump any greenwashing they try to dupe the public with. I don’t know why they don’t go the whole hog and make all the walls glass as well – yes, that’s right, Stevie, its time to go “FULL GREENHOUSE”!

  • Booz

    C’est laid!