Hi-Lo Store / David Guerra Architecture and Interior

© Jomar Bragança

Architects: David Guerra Architecture and Interior
Location: Belo Horizonte, MG,
Project Year: 2011
Project Area: 110 sqm
Photographs: Jomar Bragança

The clothing store follows the Hi and Low style, in a mix of opposites with recognized, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colors, materials and sensations. The front view, in latticework 40x40cm, there is a metallic pinky red beam.

Façade

In the area of clothing exposition, we explored lightness and romanticism by using the colors white, silver and dry golden. Contrasting with French wallpapers on the screens, the buttoned fabric in the service area and the work in lace-trimmed on the wall make the environment gentle for choosing clothes.

© Jomar Bragança

In the dressing-rooms area, the red and pink colors assume the role of seduction, glamour, passion and sensuality. It’s the transformation for the stars and every star has a stage. Red curtains, buttoned panels, indirect lightning, multiple mirrors, satin sofa, vintage chandelier and bookshelf with stylist feet create a scenario, where the protagonist is the customer.

© Jomar Bragança

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Hi-Lo Store / David Guerra Architecture and Interior" 29 Jul 2011. ArchDaily. Accessed 21 Oct 2014. <http://www.archdaily.com/?p=154486>
  • Juliana Baumhardt

    I like this!