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Ningbo Digital / Synarchitects

Courtesy Synarchitects
Courtesy Synarchitects

Synarchitects has shared with us their forward thinking design for Ningbo Digital in Ningbo, China. A skew of images can be seen after the jump in addition to a brief description from the designers.

Subject of the competition was a publishing house for digital media. The building performs the following functions: It contains editorial departments of different web-based companies, the newspaper Ningbo Ri Bao, a national media platform and auxiliary areas of multi-function.

Courtesy Synarchitects
Courtesy Synarchitects

After different approaches to find the right answer we decided to build a solitaire reacting to the surrounding in its own way. The curve-shaped surfaces in the north-east and the south-west facing the new dense business areas neighboring the building site. It consists of a semi-transparent media-facade echoing the latest news. Main structure is given by two towers, connected to each other with bridges covering different functions.

Courtesy Synarchitects
Courtesy Synarchitects

The main idea in this concept was to express the power of the new media one can’t restrain. Even if we put our idea in a box it will find its way to express itself and outshine all others. Like a polished stone the hidden gem shines through the rough first impression and if the media facade of the Ningbo Digital building is being cultivated it gives an outclassing answer for the new Media Age.

Courtesy Synarchitects
Courtesy Synarchitects

Architect: Synarchitects Location: Ningbo, China 315000 Name of Project: Ningbo Digital Typology: Media House with different usage Owner: Ningbo Ri Bao GFA: 60000 sqm Time: 2011 ongoing State: design accepted

Courtesy Synarchitects
Courtesy Synarchitects
Cite:Hank Jarz. "Ningbo Digital / Synarchitects" 24 Jul 2011. ArchDaily. Accesed . <http://www.archdaily.com/152724/ningbo-digital-synarchitects/>