Nico Nico Shop / SUGAWARADAISUKE Architects

Nico Nico Shop / SUGAWARADAISUKE Architects

Nico Nico Shop / SUGAWARADAISUKE Architects - Windows, FacadeNico Nico Shop / SUGAWARADAISUKE Architects - Image 3 of 14Nico Nico Shop / SUGAWARADAISUKE Architects - Facade, ArchNico Nico Shop / SUGAWARADAISUKE Architects - Chair, ColumnNico Nico Shop / SUGAWARADAISUKE Architects - More Images+ 9

Shibuya, Japan

Text description provided by the architects. Context and Target

“Nico Nico Shop” is the 1st real space produced by ‘Nico Nico Douga (Harajyuku)’, the most popular video share site in Japan. The design targets for this space are to manage multiple functions, and create a “characteristic body experience”. Deformed grid, Scale extension, and Reflection images are the three factors that create the spatial experience.

Nico Nico Shop / SUGAWARADAISUKE Architects - Windows, Facade
©  Takumi Ota

Operations

The deformed grid is designed by the integration of the ordinal grid, and various required conditions and activities. The ordinal grid is for the existing structure/facilities. Various required conditions and activities include; prospective lighting, circulation and display. Scale extension is created by the furniture. Abstract origami forms, in three different sizes, make the reality of human scale disappear. Reflection images becomes a key factor with the integration of real and virtual perspectives through the use of mirrors in niches and on furniture faces.

Nico Nico Shop / SUGAWARADAISUKE Architects - Beam
©  Takumi Ota

Result

Opposing elements coexist in this space and create a “characteristic body experience”, melding the real and virtual perception. An experience that can be related to Alice in Wonderland.

Nico Nico Shop / SUGAWARADAISUKE Architects - Image 12 of 14
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Project location

Address:Shibuya, Tokyo, Japan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Nico Nico Shop / SUGAWARADAISUKE Architects" 21 Jun 2011. ArchDaily. Accessed . <https://www.archdaily.com/144114/nico-nico-shop-sugawaradaisuke> ISSN 0719-8884

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